Telecommunications: An Introduction to Electronic Media with PowerWeb by Gross, Lynne Schafer; Fink, Edward J.;

Hosszú leírás:

This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section of the text focuses on the various media forms (e.g. radio, the Internet), while the second section addresses the functions of media (programming, advertising, etc.); however, the various chapters may be read in any sequence, with the help of an effective glossary that defines all potentially unfamiliar terms.

This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section of the text focuses on the various media forms (e.g. radio, the Internet), while the second section addresses the functions of media (programming, advertising, etc.); however, the various chapters may be read in any sequence, with the help of an effective glossary that defines all potentially unfamiliar terms.

Tartalomjegyzék:

Table of Contents:

Prologue: The Significance of Telecommunications

Part I Electronic Media Forms

1Radio

2Broadcast Television

3Cable and Satellite Television

4Movies

5The Internet

6Other Forms of Telecommunications

7International Electronic Media

Part II Electronic Media Functions

8Business Practices

9Programs

10Laws and Regulations

11Ethics and Effects

12Advertising

13Audience Feedback

14Production, Distribution, and Exhibition

EpilogueCareers in Telecommunications

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