Methods in Consumer Research, Volume 1 by Ares, Gaston; Varela, Paula;

Theoretical and Practical aspects

Sorozatcím: Woodhead Publishing Series in Food Science, Technology and Nutrition;

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Kiadás sorszáma 2
Kiadó Woodhead Publishing
Megjelenés dátuma 2026. április 10.

ISBN 9780443222795
Kötéstípus Puhakötés
Terjedelem548 oldal
Méret 276x216 mm
Nyelv angol

Kategóriák

Élelmiszer- és dohányipar, élelmiszertudomány Food sciences

Hosszú leírás:

Methods in Consumer Research, Volume 1: Theoretical and Practical aspects, Second Edition, brings together the world’s leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in methods in consumer science.

The new edition, thoroughly revised and updated, touches on the latest developments in consumer behavior. It includes a theoretical overview of consumer behavior, followed by a detailed description of qualitative techniques, including coverage of focus groups, projective techniques, ethnography, and social media. Quantitative methods are also addressed from both an explicit and implicit perspective. A section specifically delves into physiological measurements, such as eye-tracking, facial reading, and fMRI.

In conjunction with the second volume, which covers specific applications, this book is an invaluable reference for academics working in the fields of sensory and consumer science, psychology, marketing, and nutrition. Through examples of the methodologies being applied throughout, it serves as a practical guide to practitioners in both the public and private sector.

Provides a comprehensive view of consumer behavior
Presents a full coverage of methodologies of consumer research
Includes both qualitative and quantitative methods
Brings implicit methods for studying consumer perception and behavior
Covers new chapters on physiological measurements, such as eye-tracking, facial reading and fMRI, and quantitative new methods

Több

Tartalomjegyzék:

Part I. Introduction
1. Recent Advances in Consumer Science
2. Psychographics

Part II. Qualitative Techniques
3. Contextual Influences on Consumer Responses to Food Products
4. New Approaches to Focus Groups
5. Projective Techniques
6. Using Ethnography in Consumer Research

Part III. Liking and Beyond
7. Application of Social Media for Consumer Research
8. Text mining
9. Co-creation and design thinking
10. Conjoint Analysis in Sensory and Consumer Science: Principles, Applications, and Future Perspectives
11. Emotional Responses to Products
12. Consumer-Based Methodologies for Sensory Characterization
13. Measuring the dynamics of Consumer Perception

Part IV. Consumer Segmentation
14. Consumer Segmentation
15. Conceptual Profiling
16. Measuring consumer expectations
17. Situational appropriateness

Part V. Influence of Extrinsic Product Characteristics
18. Experimental Economics to Evaluate Consumer Preferences
19. Measuring Implicit Associations in Food-Related Consumer Research
20. Automatic Facial Expressions Analysis in Consumer Science
21. Physiological Measurements: EEG and fMRI
22. Eye Tracking in Consumer Research