Media and Journalism 3e:New Approaches to Theory and Practice
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A termék adatai:
- Kiadás sorszáma 3
- Kiadó OUP Australia & New Zealand
- Megjelenés dátuma 2015. október 15.
- ISBN 9780195588019
- Kötéstípus Puhakötés
- Terjedelem504 oldal
- Méret 249x206x29 mm
- Súly 1214 g
- Nyelv angol 0
Kategóriák
Rövid leírás:
Media and Journalism: New Approaches to Theory and Practice (Third Edition) is a complete introduction to media and journalism, exploring the changing relationship between these areas. It introduces key concepts and theoretical approaches in media studies, as well as provides practical training to develop key journalism skills. This approach ensures that students develop both the broad knowledge base and professional skills required for future careers in journalism, public relations and communications.
TöbbHosszú leírás:
Media and Journalism: New Approaches to Theory and Practice (Third Edition) is a complete introduction to media and journalism, exploring the changing relationship between these areas. It introduces key concepts and theoretical approaches in media studies, as well as provides practical training to develop key journalism skills. This approach ensures that students develop both the broad knowledge base and professional skills required for future careers in journalism, public relations and communications.
The third edition is divided into five parts, with the focus becoming progressively broader from journalism and news writing, to the larger mediasphere, to the media industries themselves, to the social, cultural and technological contexts in which these industries function. This encourages students to follow the flow of information and ideas from news production through to dissemination and negotiation, revealing how important journalism and media studies are to each other.
Tartalomjegyzék:
Introduction
Part 1: Introducing Media and Journalism
The Public Sphere
The First Mass Medium
The Rise of the Fifth Estate
The New Media Environment: Digital and Social Media
Case Study 1: World War 1, journalism as the first draft of history and the making of the ANZAC legend
Tools 1: Print Media and Broadcast Interviews
Part 2: Media Institutions
Radio: the Tribal Drum
Film: The Seventh Art
Television: The Zoo
Public Relations: Spin Cycle
Case Study 2: 'If that doesn't suit you, get out': three minutes at the cross-roads of Army communication
Tools 2: How to Conduct a Media Conference
Part 3: Media and Analysis
Media texts
Audiences and Representations
Celebrity
Case Study 3: Journalism, gender and the media: what misogyny looks like in the 21st century
Tools 3: Textual Analysis and Media Research
Part 4: Making News
News Values and News Culture in a Changing World
Broadcast News: Keep it Simple
The Elements of Writing
Subediting, News Language and Convention
Specialist Reporting: Doing the Rounds
Case Study 4: Guarding the Guards: holding democratic governments to account
Tools 4: Writing Features
Part 5: Frameworks and Social Context
Ethics in Communication
Media Practice, Industry Change and the Law
Convergence
Postmodernity
Case Study 5: Free speech and journalism in the 21st century
Tools 5: New Media
Conclusion
