Introducing Communication Theory: Analysis and Application by West, Richard; Turner, Lynn;

Sorozatcím: COMMUNICATION;

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A termék adatai:

Kiadás sorszáma 5
Kiadó McGraw-Hill
Megjelenés dátuma 2013. október 16.

ISBN 9780073534282
Kötéstípus Puhakötés
Terjedelem656 oldal
Méret 231x198x21 mm
Súly 853 g
Nyelv angol

Kategóriák

További könyvek a nyelvészet területén Média és kommunikációtudomány általában

Hosszú leírás:

Introducing Communication Theory: Analysis and Application focuses on the links among theory and everyday experiences. The text uses an engaging writing style to present the concept of theory, and helps students become insightful critical thinkers.

Instructors and students can now access their course content through the Connect digital learning platform by purchasing either standalone Connect access or a bundle of print and Connect access. McGraw-Hill Connect? is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following:

? SmartBook? - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.
? Access to your instructor's homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.
? Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.
? The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.

Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html

Introducing Communication Theory: Analysis and Application focuses on the links among theory and everyday experiences. The text uses an engaging writing style to present the concept of theory, and helps students become insightful critical thinkers.

Instructors and students can now access their course content through the Connect digital learning platform by purchasing either standalone Connect access or a bundle of print and Connect access. McGraw-Hill Connect? is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following:

? SmartBook? - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.
? Access to your instructor's homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.
? Progress dashboards that quickly show how you are performing on your assignments and tips for improvement.
? The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping.

Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html

Több

Tartalomjegyzék:

Part One Setting the Stage 1

COMMUNICATION, THEORY, AND RESEARCH

1. Thinking About Communication: Definitions, Models, and Ethics 3

2. Thinking About the Field: Traditions and Contexts 26

3. Thinking About Theory and Research 45

Part Two Understanding the Dialogue 69

THE SELF AND MESSAGES

4. Symbolic Interaction Theory 72

5. Coordinated Management of Meaning 88

6. Cognitive Dissonance Theory 109

7. Expectancy Violations Theory 125

RELATIONSHIP DEVELOPMENT

8. Uncertainty Reduction Theory 143

9. Social Exchange Theory 164

10. Social Penetration Theory 180

11. Relational Dialectics Theory 198

12. Communication Privacy Management Theory 215

13. Social Information Processing 230

GROUPS AND ORGANIZATIONS

14. Groupthink 251

15. Structuration Theory 270

16. Organizational Culture Theory 287

17. Organizational Information Theory 303

THE PUBLIC

18. The Rhetoric 322

19. Dramatism 340

20. The Narrative Paradigm 354

THE MEDIA

21. Agenda Setting Theory 373

22. Spiral of Silence Theory 387

23. Uses and Gratifications Theory 404

24. Cultivation Theory 420

25. Cultural Studies 437

26. Media Ecology Theory 453

CULTURE AND DIVERSITY

27. Face-Negotiation Theory 475

28. Communication Accommodation Theory 492

29. Muted Group Theory 510

30.Feminist Standpoint Theory 527

Afterward(Connecting Quests)543

Glossary G-1

References R-1

Name Index I-1

Subject Index I-1