Rövid leírás:

This book presents a framework for thinking about different forms of internet celebrity that have emerged in the last decade. Through cross-cultural case studies, the book offers a brief history of internet celebrity; analysis on recent developments in the industry; and commentary on emergent trends.

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Hosszú leírás:

The face of internet celebrity is rapidly diversifying and evolving. Online and mainstream celebrity culture are now weaving together, such that breakout stars from one-hit viral videos are able to turn their transient fame into a full-time career.
 

This book examines contemporary internet celebrity and fame, with examples from China, Japan, Singapore, South Korea, Taiwan, Australia, England, Sweden, and the US and platforms like Facebook, Instagram, Reddit, Tumblr, Twitter, and YouTube. It explains what internet celebrity is, including its history; the qualities of internet celebrity, focusing on exclusivity, exoticism, exceptionalism, and everydayness; the relationship between internet celebrity and traditional media, with discussion of common types of internet celebrity (viral stars, meme personalities, spotted and groomed investments, crowd-puller cameos, and weaponized microcelebrity); and influencers and the influencer industry.

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Tartalomjegyzék:

Chapter 1. What is an Internet Celebrity any way? 

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