Product details:
| ISBN13: | 9781787560796 |
| ISBN10: | 1787560791 |
| Binding: | Paperback |
| No. of pages: | 192 pages |
| Size: | 198x129 mm |
| Weight: | 210 g |
| Language: | English |
| 21 |
Category:
Internet Celebrity
Understanding Fame Online
Series:
SocietyNow;
Publisher: Emerald Publishing Limited
Date of Publication: 16 July 2018
Normal price:
Publisher's listprice:
GBP 18.99
GBP 18.99
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8 255 (7 862 HUF + 5% VAT )
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Short description:
This book presents a framework for thinking about different forms of internet celebrity that have emerged in the last decade. Through cross-cultural case studies, the book offers a brief history of internet celebrity; analysis on recent developments in the industry; and commentary on emergent trends.
Long description:
The face of internet celebrity is rapidly diversifying and evolving. Online and mainstream celebrity culture are now weaving together, such that breakout stars from one-hit viral videos are able to turn their transient fame into a full-time career.
This book examines contemporary internet celebrity and fame, with examples from China, Japan, Singapore, South Korea, Taiwan, Australia, England, Sweden, and the US and platforms like Facebook, Instagram, Reddit, Tumblr, Twitter, and YouTube. It explains what internet celebrity is, including its history; the qualities of internet celebrity, focusing on exclusivity, exoticism, exceptionalism, and everydayness; the relationship between internet celebrity and traditional media, with discussion of common types of internet celebrity (viral stars, meme personalities, spotted and groomed investments, crowd-puller cameos, and weaponized microcelebrity); and influencers and the influencer industry.
This book presents a framework for thinking about the different forms of internet celebrity that have emerged over the last decade, taking examples from the Global North and South, to consolidate key ideas about cultures of online fame. It discusses the overall landscape, developments and trends in the internet celebrity economy, and cross-cultural lessons.
This book examines contemporary internet celebrity and fame, with examples from China, Japan, Singapore, South Korea, Taiwan, Australia, England, Sweden, and the US and platforms like Facebook, Instagram, Reddit, Tumblr, Twitter, and YouTube. It explains what internet celebrity is, including its history; the qualities of internet celebrity, focusing on exclusivity, exoticism, exceptionalism, and everydayness; the relationship between internet celebrity and traditional media, with discussion of common types of internet celebrity (viral stars, meme personalities, spotted and groomed investments, crowd-puller cameos, and weaponized microcelebrity); and influencers and the influencer industry.
Table of Contents:
Chapter 1. What is an Internet Celebrity any way?
Chapter 2. Qualities of Internet Celebrity
Chapter 3. Internet Celebrity and Traditional Media
Chapter 4. From Internet Celebrities to Influencers
