How to Do Business in China: 24 Lessons to Make Working in China More Profitable by Dallas, Nick;

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A termék adatai:

Kiadó McGraw-Hill Education
Megjelenés dátuma 2008. július 16.

ISBN 9780071597234
Kötéstípus Keménykötés
Terjedelem128 oldal
Méret 210x134x16 mm
Súly 264 g
Nyelv angol

Kategóriák

Általános gazdasági, üzleti könyvek Menedzsment, vállalatirányítás Nemzetközi gazdálkodás Ázsia történelme

Rövid leírás:

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Catapulted onto the world stage by a daring reform agenda, present-day China is the manifestation of an experiment unique in human history. Its astonishing economic ascent and rapidly expanding consumer market has captured the world's attention. Bristling with amazing opportunities which may conceal considerable risks, engaging with China is inescapable for many firms. How to Do Business in China highlights 24 lessons that will facilitate your entry into the burgeoning new economy. Tips on avoiding common mishaps and enhancing your preparedness are outlined. You'll learn the importance of:

Understanding and working within the Chinese entrepreneur's unique approach to business
Finding reliable partners within China who share your vision
Avoiding problems arising from cultural differences-and capitalizing on similarities
Skillfully navigating through China's complex bureaucracy
Protecting your business from intellectual property rights infringements
Negotiating with skill, aplomb, and patience
Designing a proactive PR policy to help you lobby for favorable legislation

This explosive and largely untapped marketplace replete with idiosyncrasies is a dominant force shaping the 21st century. How to Do Business in China will sensitize you to the issues as it clearly depicts the challenges ahead.

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24 vital lessons on steering your business through the world's biggest emerging market

China, the planet's most influential new market, is drawing the attention of Western businesses in unprecedented numbers-each of which is vying for a spot within it. But market shares aren't simply “ripe for picking.” Reasoned, painstaking preparation will make the difference between those who succeed and those who fail in these extraordinary times. How to Do Business in China provides key information about the way business is conducted in China and offers you numerous tips on how to avoid common pitfalls. It will help you lay out a solid plan for those exciting first steps into foreign territory rife with riches.

Get valuable insight into:

The nature of business in China
Strategic thinking
Negotiation
Cultural awareness
Anticipating problems
Understanding the big picture

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