How to Do Business in China: 24 Lessons to Make Working in China More Profitable
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Product details:
- Publisher McGraw-Hill Education
- Date of Publication 16 July 2008
- ISBN 9780071597234
- Binding Hardback
- No. of pages128 pages
- Size 210x134x16 mm
- Weight 264 g
- Language English 0
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Short description:
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Catapulted onto the world stage by a daring reform agenda, present-day China is the manifestation of an experiment unique in human history. Its astonishing economic ascent and rapidly expanding consumer market has captured the world's attention. Bristling with amazing opportunities which may conceal considerable risks, engaging with China is inescapable for many firms. How to Do Business in China highlights 24 lessons that will facilitate your entry into the burgeoning new economy. Tips on avoiding common mishaps and enhancing your preparedness are outlined. You'll learn the importance of:
- Understanding and working within the Chinese entrepreneur's unique approach to business
- Finding reliable partners within China who share your vision
- Avoiding problems arising from cultural differences-and capitalizing on similarities
- Skillfully navigating through China's complex bureaucracy
- Protecting your business from intellectual property rights infringements
- Negotiating with skill, aplomb, and patience
- Designing a proactive PR policy to help you lobby for favorable legislation
This explosive and largely untapped marketplace replete with idiosyncrasies is a dominant force shaping the 21st century. How to Do Business in China will sensitize you to the issues as it clearly depicts the challenges ahead.
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24 vital lessons on steering your business through the world's biggest emerging market
China, the planet's most influential new market, is drawing the attention of Western businesses in unprecedented numbers-each of which is vying for a spot within it. But market shares aren't simply “ripe for picking.” Reasoned, painstaking preparation will make the difference between those who succeed and those who fail in these extraordinary times. How to Do Business in China provides key information about the way business is conducted in China and offers you numerous tips on how to avoid common pitfalls. It will help you lay out a solid plan for those exciting first steps into foreign territory rife with riches.
Get valuable insight into:
- The nature of business in China
- Strategic thinking
- Negotiation
- Cultural awareness
- Anticipating problems
- Understanding the big picture
