Business Ethics
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14 327 Ft (13 645 Ft + 5% áfa)
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Feliratkozom
14 327 Ft
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A termék adatai:
- Kiadó OUP India
- Megjelenés dátuma 2009. augusztus 27.
- ISBN 9780195699647
- Kötéstípus Puhakötés
- Terjedelem512 oldal
- Méret 242x185x28 mm
- Súly 897 g
- Nyelv angol 0
Kategóriák
Rövid leírás:
Business Ethics is designed to serve as a textbook for first year students of MBA and dimploma students of management courses. The book provides a deep insight into the crucial role played by ethical choices in managerial decision making within an organization as well as the impact of such decisions on the world at large.
TöbbHosszú leírás:
Starting with a broad overview of the meaning and scope of ethics and the development of ethical thought, the book puts forward the applications of ethical standards to business areas such as corporate governance, marketing and brand management, advertising, and finance. The discussion shifts to a more human level with the various issues of the workplace ethics as well as consumer rights. Special focus is given to ethical choices related to the environment, cyber space and criminal intimidation. Contemporary issues like corporate code of ethics, political correctness and the role played by NPO and NGO in upholding moral values are discussed in detail. Finally, several open-ended issues like Intellectual Property.
The book follows a debate-based approach where both for and against views are presented, followed by concept analysis and logical deductions. This approach is well aided with a number of caselets, case studies and end chapter review questions. This book will also serve as a useful reference for BBA faculty and professionals.
Tartalomjegyzék:
Part 1: Managers and Morals: Setting Ethical Standards The way of moral knowledge
Ethics: Meaning, Definition and Scope
Eastern and Western Ethical Thought and Business Practices
Doctrines, Dogmas and Business Management
Decision Making: Moral Reasoning and Its Implementation
Part 2: Managers and Morals: Application of Ethical Standards to Business Management Areas The way of moral action
In the Marketplace
On the Billboard
The World of Finance
Customer the ultimate stakeholder
Part 3: Managers and Morals: Managing the Organization The way of defining manager's role in the organization
The Workplace Ethics
The Workplace and the individuals
The contemporary worker
On-job problems
Part 4: Corporate Citizen: Organization in the World The way of the new person in the society
Corporations
Institutionalization of Ethics for Corporations
Corporate Social Responsibility
Corporations in the World of Politics
Part 5: Morals and Managers: Challengers of New Age World The way of encountering the future
Challenges if environments
Challenges of Business in Cyber age
Challenges of Violence and business survival
Challenges of Unsolved Problems
Epilogue: The Way of the Professional
