Beginning PHP and MySQL E-Commerce by Darie, Cristian; Balanescu, Emilian;

Hosszú leírás:

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e–commerce web sites. Based around a real–world example involving a web site selling t–shirts, you'll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions.

With the e–commerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. You'll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more user–friendly shopping cart.

Other highlights:

• The authors show you how to build a complex, extendable e–commerce web site using sound development practices
• This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization
• The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using third–party services such as Amazons affiliate program

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition is an update to the popular book showing readers how to create e-commerce websites using two of the world's most popular technologies: the PHP scripting language and MySQL database.

In addition to guiding readers through the creation of a complete, working website using sound enterprise development techniques, the authors take care to provide readers with a variety of alternative implementation solutions: for instance readers are shown how to accept payments from both PayPal and credit cards. The book has also been updated to reflect the latest development trends, showing readers how to upgrade their shopping cart using Ajax, integrate with Amazon's Web services, and encourage customer feedback through cutting-edge interactive features.

Tartalomjegyzék:

Phase I of Development.- Starting an E-Commerce Site.- Laying Out the Foundations.- Starting the TShirtShop Project.- Creating the Product Catalog: Part 1.- Creating the Product Catalog: Part 2.- Product Attributes.- Search Engine Optimization.- Searching the Catalog.- Receiving Payments Using PayPal.- Catalog Administration: Departments and Categories.- Catalog Administration: Products and Attributes.- Phase II of Development.- Creating Your Own Shopping Cart.- Implementing AJAX Features.- Accepting Customer Orders.- Product Recommendations.- Phase III of Development.- Managing Customer Details.- Storing Customer Orders.- Implementing the Order Pipeline: Part 1.- Implementing the Order Pipeline: Part 2.- Processing Credit Card Transactions.- Product Reviews.- Using Amazon.com Web Services.