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A termék adatai:
- Kiadó American Psychological Association
- Megjelenés dátuma 2022. március 15.
- Kötetek száma Hardback
- ISBN 9781433836428
- Kötéstípus Keménykötés
- Lásd még 9781433826962
- Terjedelem778 oldal
- Méret 279x216 mm
- Súly 2046 g
- Nyelv angol 393
Kategóriák
Hosszú leírás:
The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including its historical background and critical sources of information in both core and emerging literature.
This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions.
Chapters pinpoint practical issues probe unresolved and controversial topics in a balanced manner and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.
Tartalomjegyzék:
Editorial Board
About the Editor-in-Chief
About the Associate Editors
Contributors
A Note From the Publisher
Introduction
Part I. Perspectives on Consumer Psychology
Chapter . Consumer Psychology: Evolving Goals and Research Orientations
Joel B. Cohen and William L. Wilkie
Chapter 2. The Activation and Use of Declarative and Procedural Knowledge
Robert S. Wyer, Jr.
Chapter 3. Intentional Behaviorism: A Research Methodology for Consumer Psychology
Gordon R. Foxall
Chapter 4. Structural Equation Models in Consumer Research: Exploring Intuitions and Deeper Meanings of SEMs
Richard P. Bagozzi
Chapter 5. Understanding the Changing Role and Functions of Marketing
Kevin Lane Keller
Part II. Consumers Have Demographic and Psychographic Characteristics
Chapter . Poverty and Consumer Psychology
Ronald Paul Hill
Chapter 7. Children as Consumers: A Review of 5 Years of Research in Marketing
Deborah Roedder John and Lan Nguyen Chaplin
Chapter 8. Gender Research in Marketing, Consumer Behavior, Advertising, and Beyond: Past, Present, and Future
Linda Tuncay Zayer and Kathrynn Pounders
Chapter 9. A Structural Versus Dynamic View of Personality in Consumer Behavior
Suresh Ramanathan
Chapter . Consumer Values
Eda Gurel-Atay
Chapter . Lifestyle and Sport: Emulation Marketing
Pierre Valette-Florence, Tony Meenaghan, and Lynn R. Kahle
Part III. Consumers Live in a Social Psychological World
Chapter 2. Cultural Influences on Consumer Psychology
Carlos J. Torelli and Sharon Shavitt
Chapter 3. Attitude Change and Persuasion: Classic, Metacognitive, and Advocacy Perspectives
Zakary L. Tormala and Derek D. Rucker
Chapter 4. Social Relationships and Consumer Behavior
Kelley Gullo Wight, Peggy J. Liu, James R. Bettman, and Gavan J. Fitzsimons
Chapter 5. Sustainability: Understanding Consumer Behavior in a Circular Economy
Marius Claudy and Mark Peterson
Chapter . Marketing Ethics, Ethical Consumers, and Ethical Lapses
Ann-Marie Kennedy and Sommer Kapitan
Chapter 7. The Role of Time in Consumer Psychology
Ashwani Monga, Ozum Zor, and Rafay A. Siddiqui
Chapter 8. Psychological Aspects of Economic Expectations
Richard Curtin
Part IV. Businesses Use Psychology to Communicate With Consumers
Chapter 9. Language and Consumer Psychology
Ruth Pogacar, Alican Mecit, Fei Gao, L. J. Shrum, and Tina M. Lowrey
Chapter 2 . The Consumer Psychology of Traditional Media
Esther Thorson
Chapter 2 . Social Media: From Classic Psychological Theories to New Opportunities
Cait Lamberton and Ashlee Humphreys
Chapter 22. Celebrity Endorsements
Eda Gurel-Atay
Part V. Consumers Process Cognitions and Affect
Chapter 23. Omission Neglect and Consumer Judgment and Inference Based on Limited Evidence
Frank R. Kardes, Steven S. Posavac, and Donald R. Gaffney
Chapter 24. Three Mechanisms of Mind amp ndash Body Influence: Feelings, Concepts, and Procedures
Spike W. S. Lee and Lorenzo Cecutti
Chapter 25. The Interplay of Affect and Cognition: A Review of How Feelings Guide Consumer Behavior
Rashmi Adaval and Maria Galli
Chapter 2 . Consumer Involvement and Engagement: From Involvement amp rsquo s Elaboration Likelihood to Engagement amp rsquo s Investment Propensity
Linda D. Hollebeek and Rajendra K. Srivastava
Chapter 27. Neural Basis of Consumer Decision Making and Neuroforecasting
Alexander Genevsky and Carolyn Yoon
Chapter 28. Consuming for Happiness
Siok Kuan Tambyah and Soo Jiuan Tan
Part VI. Businesses Use Psychology to Carry Out Functions
Chapter 29. Omnichannel Retailing: A Consumer Perspective
Peter C. Verhoef, Koert van Ittersum, P. K. Kannan, and Jeff Inman
Chapter 3 . Perceived Price Differences and Consumer Behavior
Kent B. Monroe
Chapter 3 . The Brand Property Strength Framework: Integrating Theory and Research on Brand Consumer Psychology
Joseph R. Priester, Monique A. Fleming, Leigh Anne Novak Donovan, and Chaumanix Dutton
Chapter 32. Innovation and Product Development
Doug Hall
Chapter 33. Human Factors Research and User-Centered Design
Robert W. Proctor, Leon Zeng, and Kim-Phuong L. Vu
Index
