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81 217 Ft
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher MX – APA Publishing
- Date of Publication 15 March 2022
- Number of Volumes Hardback
- ISBN 9781433836428
- Binding Hardback
- See also 9781433826962
- No. of pages778 pages
- Size 284x218x43 mm
- Weight 2046 g
- Language English 332
Categories
Short description:
Delving into the evolution of consumer psychology, this work surveys historical roots and key concepts, offering insights into consumer behavior, communication tactics, and business strategies. Engaging chapters tackle debated issues and explore future trends in understanding human behavior.
MoreLong description:
The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including its historical background and critical sources of information in both core and emerging literature.
This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions.
Chapters pinpoint practical issues probe unresolved and controversial topics in a balanced manner and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.
