And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All
Advertising's Leading Critic Lays Down the Law, Once and For All
Sorozatcím: BUSINESS BOOKS;
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A termék adatai:
- Kiadó McGraw-Hill
- Megjelenés dátuma 2004. augusztus 16.
- ISBN 9780071441223
- Kötéstípus Puhakötés
- Terjedelem204 oldal
- Méret 208x139x11 mm
- Súly 268 g
- Nyelv angol
- Illusztrációk
"And Now a Few Words from Me is a must read for all young people who want to get into advertising, and for all of us old people who want to get out."
--Jerry Della Femina, author of From Those Wonderful Folks Who Gave You Pearl Harb
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Rövid leírás:
"And Now a Few Words from Me is a must read for all young people who want to get into advertising, and for all of us old people who want to get out."
--Jerry Della Femina, author of From Those Wonderful Folks Who Gave You Pearl Harbor
"Garfield is going to piss a lot of people off, because he has the guts to tell it like it is."
--Sergio Zyman, author of The End of Advertising as We Know It
"No one knows the ad biz--the good, the bad, and the ugly--better than Bob Garfield. This book offers sorely needed advice."
--Jack Trout, author of A Genie's Wisdom
"What Bob Garfield achieves here--simultaneous seriousness and irreverence--is a very had thing to pull off."
--Kurt Anderson, author of Turn of the Century
Bob Garfield, author of Advertising Age's widely read column "Ad Review," is the world's most influential advertising critic. And he is ticked off, wielding his pen like a flaming broadsword, striking out at rudeness, self-indulgence, irrelevance, irresponsibility, and outright sleaze.
And Now a Few Words from Me is a primer, a volume of case studies, an earnest reflection, and a hilarious exercise in journalistic hell-raising. Amid his take-no-prisoners citations of ad failures, Garfield also lays out rules for good advertising--commonsense rules too often forgotten. Advertising may or may not get better as a result of Garfield's book, but it will never be the same.
TöbbHosszú leírás:
"And Now a Few Words from Me is a must read for all young people who want to get into advertising, and for all of us old people who want to get out."
--Jerry Della Femina, author of From Those Wonderful Folks Who Gave You Pearl Harbor
"Garfield is going to piss a lot of people off, because he has the guts to tell it like it is."
--Sergio Zyman, author of The End of Advertising as We Know It
"No one knows the ad biz--the good, the bad, and the ugly--better than Bob Garfield. This book offers sorely needed advice."
--Jack Trout, author of A Genie's Wisdom
"What Bob Garfield achieves here--simultaneous seriousness and irreverence--is a very had thing to pull off."
--Kurt Anderson, author of Turn of the Century
Bob Garfield, author of Advertising Age's widely read column "Ad Review," is the world's most influential advertising critic. And he is ticked off, wielding his pen like a flaming broadsword, striking out at rudeness, self-indulgence, irrelevance, irresponsibility, and outright sleaze.
And Now a Few Words from Me is a primer, a volume of case studies, an earnest reflection, and a hilarious exercise in journalistic hell-raising. Amid his take-no-prisoners citations of ad failures, Garfield also lays out rules for good advertising--commonsense rules too often forgotten. Advertising may or may not get better as a result of Garfield's book, but it will never be the same.
TöbbTartalomjegyzék:
"And Now a Few Words from Me is a must read for all young people who want to get into advertising, and for all of us old people who want to get out."
--Jerry Della Femina, author of From Those Wonderful Folks Who Gave You Pearl Harbor
"Garfield is going to piss a lot of people off, because he has the guts to tell it like it is."
--Sergio Zyman, author of The End of Advertising as We Know It
"No one knows the ad biz--the good, the bad, and the ugly--better than Bob Garfield. This book offers sorely needed advice."
--Jack Trout, author of A Genie's Wisdom
"What Bob Garfield achieves here--simultaneous seriousness and irreverence--is a very had thing to pull off."
--Kurt Anderson, author of Turn of the Century
Bob Garfield, author of Advertising Age's widely read column "Ad Review," is the world's most influential advertising critic. And he is ticked off, wielding his pen like a flaming broadsword, striking out at rudeness, self-indulgence, irrelevance, irresponsibility, and outright sleaze.
And Now a Few Words from Me is a primer, a volume of case studies, an earnest reflection, and a hilarious exercise in journalistic hell-raising. Amid his take-no-prisoners citations of ad failures, Garfield also lays out rules for good advertising--commonsense rules too often forgotten. Advertising may or may not get better as a result of Garfield's book, but it will never be the same.
Több
