Aesthetic Amalgams and Political Pursuits by Dobrogoszcz, Tomasz; Handley, Agata; Fisiak, Tomasz;

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This open access book illustrates how intertextuality in music videos can be used to create new aesthetic patterns and develop a political agenda.

In an age when most people are immersed in popular culture, music videos often bridge the gap between readily accessible and more demanding artistic forms. Music videos can sensitize the audience to various eminent themes, motifs, and artistic conventions by means of transferring them into a familiar medium. The efficacy of this process is enhanced through the use of intertextual references to other culture products, whereby meanings are conveyed in a highly condensed form. At the same time, intertexts connected with particular art forms can undergo significant revisions through the cultural context in which a new music video is produced: the amalgam of word, sound and image initiates innovative readings of familiar motifs, and transforms the understanding of literature, music, film, and fine arts.

Located at the intersection of different semiotic systems, music videos can juxtapose notions from contrasting areas - folk culture, myth, politics, psychology, aesthetics - in unconventional ways. Authored by a group of international scholars, implementing various conceptual approaches, and analyzing an original selection of artists, this collection of essays examines music videos as an innovative transmedial practice which employs intertextuality both to create new aesthetic patterns and to develop a political agenda. The book views creative intertextuality as a token of the hybrid nature of present-day audio-visual popular culture and contemporary (post)human subjectivity in general.

The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com.

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List of Illustrations
Acknowledgments

Introduction: Word-Sound-Image-Intertextuality in Music Videos
Tomasz Dobrogoszcz, Agata Handley, and Tomasz Fisiak

Section 1: Music Video as New Transmedial Practice
1. Integrated Pop: Intertextuality, Music Video, and Transmedia Production Modes in Popular Music
Christofer Jost
2. Music Video Meets Social Media: Intertextuality, New Aesthetics, and the Development of New Practices
Eduardo Vi-uela
3. Nostalgic Simulation: Intertextuality and Gaming in Muse's ""Thought Contagion"" Video
Agata Handley and Tomasz Dobrogoszcz
4. ""I'm too classy for this world, forever, I'm that girl"": Media Hybrids between Pop and Art in Beyonc-'s Renaissance
Kathrin Dreckmann

Section 2: Intertextuality as a Tool of Political Engagement
5. Part of Whose World? Intertextuality, Media-lore, and Ethnic Identity in Mermaid Themed Music Videos
Philip Hayward and Dorota Filipczak
6. ""Our Time Has Come, Your Time Is Up"": The Song Suffragettes' March for Gender Equality in Country Music
Jada Watson
7. Gold Diggers of MTV: Creating New Gender Narratives from the Busby Berkeley ""Showgirl"" Trope
Karen Fournier
8. Ecofeminist Voices and Body Politics in Music Videos by Bjo-rk, Aurora, and M-
Anna-Elena P--kk-l-


Section 3: Repetition with a Difference: Re-Cycling Aesthetic Patterns
9. Sophie Muller's Gothic Intertexts
Tomasz Fisiak and Malgorzata Grajter
10. Intertextuality in Music Video: The Case of Taylor Swift and Joseph Kahn
Carol Vernallis, Joanna Nadolny, and Steven Shaviro
11. ""I don't wanna make it, I just wanna. "": Cinematic Intertextuality in 2000s Emo Music Videos
Michael N. Goddard
12. Johnny Zhivago? The Heaven Seventeen? On Stylistic References to Stanley Kubrick's Films in Music Videos
Adam Cybulski and Konrad Klejsa

Contributors
Index