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    What is Rhetoric?

    What is Rhetoric? by Meyer, Michel;

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    Product details:

    • Publisher OUP Oxford
    • Date of Publication 17 October 2019

    • ISBN 9780198847236
    • Binding Paperback
    • No. of pages272 pages
    • Size 215x139x14 mm
    • Weight 334 g
    • Language English
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    Short description:

    This book offers a new unified approach to rhetoric, a means of persuading or influencing interlocutors. All the principal authors from Plato and Aristotle to contemporary theorists are integrated into Michel Meyer's 'problematological' conception of rhetoric, based on the primacy of questioning and answering in language and thought.

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    Long description:

    This book offers a new approach to the principles and functioning of rhetoric. In everyday life, we often debate issues or simply discuss questions. Rhetoric is the way in which we answer questions in an interpersonal context, when we want to have an effect on those with whom we are communicating. They can be convinced or charmed, persuaded or influenced, and the language used can range from reasoning to the sharing of narratives, literary or otherwise. What is Rhetoric? provides a breakthrough in the field, offering a systematic and unified view of the topic. The book combines the social aspects of rhetoric, such as the negotiation of distance between speakers, with the theory of emotions. All the principal authors from Plato and Aristotle to contemporary theorists are integrated into Michel Meyer's "problematological" conception of rhetoric, based on the primacy of questioning and answering in language and thought.

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    Table of Contents:

    Introduction
    The basic features of the history of rhetoric
    The question-view of logos
    Rhetoric and argumentation: the unity of the field
    The common operators in figures and arguments
    The argumentative structures
    The elements of rhetoric ^istricto sensu: the figures of speech
    The foundations of literary rhetoric
    The rhetoric of the arts
    The role of ethos: the voice of values
    The role of pathos: from argumentative responses to feelings and emotions
    The negotiation of distance or the embodiment of the interpersonal
    Conclusion
    Glossary
    Bibliography
    Index

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