Transformative Marketing
Combining New Age Technologies and Human Insights
Series: Palgrave Executive Essentials;
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Product details:
- Edition number 2024
- Publisher Springer Nature Switzerland
- Date of Publication 22 June 2024
- Number of Volumes 1 pieces, Book
- ISBN 9783031596360
- Binding Paperback
- No. of pages379 pages
- Size 235x155 mm
- Language English
- Illustrations XXIX, 379 p. 39 illus., 38 illus. in color. Illustrations, black & white 564
Categories
Long description:
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating the application of new age technologies, revamping processes, building new organizational structures, and innovating new business models.
The authors unveil the secrets of integrating diverse data sources, principles of Marketing 5.0 and employing advanced techniques to unearth profound insights about the customers.
This work is the ticket to the latest in AI, machine learning, drones, and other game-changing technologies. Stay ahead of the curve by learning not just what tech to use, but how, when, and why to deploy it in this digital age.
For the trailblazers with the influence and resources to reshape marketing strategies, this book is the essential read. Executives climbing the corporate ladder will find it a compass, unraveling how new age technologies dance with both traditional and emerging marketing practices. And for MBA students hungry for insights on navigating the digital era's competitive landscape, this book is the treasure trove of tools and real-world cases. Dive in and chart the course in the tech-driven marketing landscape!
MoreTable of Contents:
Chapter 1: Transformative Marketing Has Begun.- Chapter 2: Transformative Marketing ? A Marketing 5.0 Perspective.- Chapter 3: Transformative Marketing with Artificial Intelligence.- Chapter 4: Transformative Marketing with Generative Artificial Intelligence.- Chapter 5: Transformative Marketing with Machine Learning (ML).- Chapter 6: Transformative Marketing with Metaverse.- Chapter 7: Transformative Marketing with Internet of Things (IoT).- Chapter 8: Transformative Marketing with Robotics.- Chapter 9: Transformative Marketing using Drones.- Chapter 10: Transformative Marketing with Blockchain.- Chapter 11: Putting it all together.
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