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  • The Soft Power of the Korean Wave: Parasite, BTS and Drama

    The Soft Power of the Korean Wave by Kim, Youna;

    Parasite, BTS and Drama

    Series: Internationalizing Media Studies;

      • GET 20% OFF

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      • Publisher's listprice GBP 37.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        18 149 Ft (17 285 Ft + 5% VAT)
      • Discount 20% (cc. 3 630 Ft off)
      • Discounted price 14 519 Ft (13 828 Ft + 5% VAT)

    18 149 Ft

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    Availability

    Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
    Not in stock at Prospero.

    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Edition number 1
    • Publisher Routledge
    • Date of Publication 6 September 2021

    • ISBN 9780367609115
    • Binding Paperback
    • No. of pages252 pages
    • Size 234x156 mm
    • Weight 393 g
    • Language English
    • Illustrations 2 Tables, black & white
    • 223

    Categories

    Short description:

    At this fascinating historical moment, this timely collection explores the new meaning of the Korean Wave and the process of media production, representation, distribution and consumption in a global context as a distinctive and complex form of soft power.

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    Long description:

    At this fascinating historical moment, this timely collection explores the new meaning of the Korean Wave and the process of media production, representation, distribution and consumption in a global context as a distinctive and complex form of soft power.



    Focusing on the most recent phenomenon of Korean popular culture, this book considers the Korean Wave in the global digital age and addresses the social, cultural and political implications in their complexity within the contexts of global inequalities and uneven power structures. The collection brings together internationally renowned scholars and regional specialists to examine this historically significant, visibly growing, yet under-explored current phenomenon in the global digital age. Drawing on a wide range of perspectives from media and communications, cultural studies, sociology, history and anthropology, and including a series of case studies from Asia, the USA, Europe and the Middle East, it provides an empirically rich and theoretically stimulating tour of this area of study, going beyond the standard Euro-American view of the evolving and complex dynamics of the media today.



    This collection is essential reading for students and scholars interested in Korean popular culture and in film, media, fandom and cultural industries more widely.


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    Table of Contents:

    Introduction: Popular Culture and Soft Power in the Social Media Age  Part I Parasite  1. Producers of Parasite and the Question of Film Authorship: Producing a Global Author, Authoring a Global Production  2. Parasite and the Global Arrival of Korean Cinema: Notes from the Underground  3. The Transcultural Logic of Capital: The House and Stairs in Parasite  4. Gender and Class in Parasite  5. One-Inch-Tall Barrier of Subtitles: Translating Invisibility in Parasite  Part II BTS  6. BTS and the World Music Industry  7. BTS, the Highest Stage of K-pop  8. BTS, Alternative Masculinity and Its Discontents  9. Transnational Cultural Power of BTS: Digital Fan Activism in the Social Media Era  10. BTS as Cultural Ambassadors: K-pop and Korea in Western Media  Part III Drama  11. K-dramas Meet Netflix: New Models of Collaboration with the Digital West  12. Mediating Asian Modernities: The Lessons of Korean Dramas  13. The Rise of K-dramas in the Middle East: Cultural Proximity and Soft Power  14. Korean Dramas, Circulation of Affect and Digital Assemblages: Korean Soft Power in the United States  15. North Korea and South Korean Popular Culture in the Digital Age

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