Strategic Sport Marketing
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Product details:
- Edition number 5, New edition
- Publisher Routledge
- Date of Publication 31 March 2022
- ISBN 9781760878801
- Binding Paperback
- No. of pages318 pages
- Size 234x156 mm
- Weight 520 g
- Language English
- Illustrations 45 Illustrations, color; 45 Line drawings, color; 9 Tables, color 250
Categories
Short description:
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.
MoreLong description:
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.
The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice.
This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands.
Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.
MoreTable of Contents:
Part I: Introduction, 1. Introduction to Sport Marketing, Part II: Identification of Sport Marketing Opportunities, 2. The Strategic Sport-Marketing Planning Process, 3. Sport Consumers, 4. Sport Market Research and Strategy, Part III: Strategy Determination, 5. Sport Brands and Products, 6. Sport and Pricing Strategies, 7. The Sport Place, 8. Sport and Media Distribution, 9. Sport Promotion, 10. Sport Services: Service Quality and Satisfaction, 11. Sport Sponsorship, Part IV: Measuring and Managing Sport Marketing Strategy, 12. Implementation, Ethics and Future Trends in Sport Marketing
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