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  • Strategic Innovative Marketing and Tourism: Creative Solutions and Digital Transformation Challenges—11th ICSIMAT, Brasov, Romania, 2024

    Strategic Innovative Marketing and Tourism by Kavoura, Androniki; Briciu, Victor-Alexandru; Briciu, Arabela;

    Creative Solutions and Digital Transformation Challenges—11th ICSIMAT, Brasov, Romania, 2024

    Series: Springer Proceedings in Business and Economics;

      • GET 20% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice EUR 53.49
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        22 184 Ft (21 128 Ft + 5% VAT)
      • Discount 20% (cc. 4 437 Ft off)
      • Discounted price 17 748 Ft (16 902 Ft + 5% VAT)

    22 184 Ft

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    Availability

    printed on demand

    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Publisher Springer Nature Switzerland
    • Date of Publication 31 August 2025
    • Number of Volumes 1 pieces, Book

    • ISBN 9783031819612
    • Binding Hardback
    • No. of pages953 pages
    • Size 235x155 mm
    • Language English
    • Illustrations XXII, 953 p. 107 illus., 84 illus. in color. Illustrations, black & white
    • 692

    Categories

    Long description:

    This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2024. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.

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