Sharing Economy Platforms
A Casebook for Understanding Multiplayers in Sharing Economy Platforms
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Product details:
- Edition number 2024
- Publisher Springer Nature Singapore
- Date of Publication 15 October 2024
- Number of Volumes 1 pieces, Book
- ISBN 9789819754038
- Binding Hardback
- No. of pages206 pages
- Size 210x148 mm
- Language English
- Illustrations XVII, 206 p. 5 illus., 3 illus. in color. Illustrations, black & white 595
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Long description:
This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists.
MoreTable of Contents:
Chapter 1: The concept of sharing economy platform (SEP).- Chapter 2: SEP’s marketing strategies to adapt to changing environment—the Case of FischerTM.- Chapter 3: Value creation in the SEP.- Chapter 4: The reasons why consumers join the SEP.- Chapter 5: SEP is facilitating Electronic Word-of-Mouth (eWOM): the case of Xiaohongshu Platform.- Chapter 6: Understanding prosumers’ behaviours in SEPs.- Chapter 7: The ethical consideration of datafication in platforms: The case of Chinese social credit SEP.- Chapter 8: The supplier governance strategy in SEPs.- Chapter 9: The fellow customers’ engagement behaviors in SEPs.
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