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  • Sensory Evaluation Practices
      • GET 10% OFF

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      • Publisher's listprice EUR 75.95
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        31 500 Ft (30 000 Ft + 5% VAT)
      • Discount 10% (cc. 3 150 Ft off)
      • Discounted price 28 350 Ft (27 000 Ft + 5% VAT)

    31 500 Ft

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    Product details:

    • Edition number 4
    • Publisher Elsevier Science
    • Date of Publication 30 October 2018

    • ISBN 9780128101025
    • Binding Paperback
    • No. of pages446 pages
    • Size 235x191 mm
    • Language English
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    Long description:

    "

    Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness"" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project.

    "

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    Table of Contents:

    1. Introduction to Sensory Evaluation
    2. The Organization and Operation of a Sensory Evaluation Program
    3. Measurement
    4. Test Strategy and the Design of Experiments
    5. Discrimination Testing
    6. Descriptive Analysis
    7. Affective Testing
    8. Strategic Applications
    9. Epilogue

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