Rethinking Strategy for Creative Industries
Innovation and Interaction
Series: Routledge Research in the Creative and Cultural Industries;
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Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 7 March 2016
- ISBN 9780415730594
- Binding Hardback
- No. of pages252 pages
- Size 234x156 mm
- Weight 500 g
- Language English
- Illustrations 5 Illustrations, black & white; 1 Halftones, black & white; 4 Line drawings, black & white; 1 Tables, black & white 0
Categories
Short description:
Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries.
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Long description:
Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.
Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.
This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.
MoreTable of Contents:
Preface 1. Understanding What Strategy Is (Co-authored by A Bakir and M Todorovic) 2. Methodology, Tools and Analytics 3. Emergent Strategic Configurations of Power 4. Strategy/Creativity Dialectics Applied 5. Business Modelling & Interactive Contexts 6. Ethical and methodological implications for research and practice Conclusions and implications
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