Research on Islamic Business Concepts
Proceedings of the 12th Global Islamic Marketing Conference, December 2021
Series: Springer Proceedings in Business and Economics;
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97 628 Ft (92 979 Ft + 5% VAT)
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Product details:
- Edition number 1st ed. 2023
- Publisher Springer International Publishing
- Date of Publication 2 January 2023
- Number of Volumes 1 pieces, Book
- ISBN 9783031186622
- Binding Hardback
- No. of pages274 pages
- Size 235x155 mm
- Weight 594 g
- Language English
- Illustrations X, 274 p. 47 illus., 43 illus. in color. Illustrations, black & white 425
Categories
Long description:
This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.
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Archives: Principles and Practices
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