Relationship Marketing in Franchising and Retailing
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 31 March 2023
- ISBN 9781032427980
- Binding Hardback
- No. of pages140 pages
- Size 246x174 mm
- Weight 453 g
- Language English 450
Categories
Short description:
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
MoreLong description:
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing.
The topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction.
This book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
MoreTable of Contents:
Introduction: Relationship marketing in franchising and retailing 1. Consumer attitude and intention toward ridesharing 2. Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector 3. Franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks 4. Why franchisors recruit franchisees from the ranks of their employees 5. Franchisee advisory councils and justice: franchisees finding their voice 6. Determinants of overall franchisee satisfaction: application of the performance feedback theory
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