Redefining Public Relations in Emerging Markets by Bosah, Genevieve; Hinson, Robert E.; Adae, Eric Kwame;

Regional Insights from Africa, South America and Asia

Series: Palgrave Studies of Marketing in Emerging Economies;

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Product details:

Publisher Springer Nature Switzerland
Date of Publication 20 August 2025
Number of Volumes 1 pieces, Book

ISBN 9783031853357
Binding Hardback
No. of pages339 pages
Size 210x148 mm
Language English
Illustrations XXIII, 339 p. 31 illus., 29 illus. in color. Illustrations, black & white

Long description:

This book explores the dynamics of public relations (PR) in emerging economies across Africa, South America, and Asia. Offering an in-depth examination of the cultural, political, and media landscapes that define PR practices in these regions, chapters highlight innovative approaches, challenges, and opportunities for both scholars and practitioners.

The authors explore the unique ways organisations address ethical dilemmas, respond to crises, and leverage purpose-driven campaigns to build trust and safeguard reputations. Offering insights into the integration of digital tools and AI in PR, the book explores the evolution of gender dynamics in leadership, the role of PR in addressing socio-environmental crises and stakeholder engagement.

A valuable resource for PR practitioners, academics, and students, this book bridges global trends with local adaptations, offering practical guidance and a thought-provoking analysis on the exciting and complex world of public relations in emerging economies.

CHAPTER 1: AFRICAN PERSPECTIVES.- CHAPTER 2: Challenges Of Ethics and Practice of Political Public Relations in Nigeria's Fourth Republic Kunle Somorin.- CHAPTER 3: Visual Narratives, Social Media and National Image Construction: Strategic Lessons from the President of Ghana on Facebook Nana Kwame Osei Fordjour.- CHAPTER 4: Practices and principles for the application of public sector communication in selected Ethiopian public sectors Agaredech Jemaneh.- CHAPTER 5: Confronting LGBTQ Issues in Strategic Communication: President Akuffo Addo's Response to the LGBTQ Bill in Ghana Daniel Appiah Gyeke.- CHAPTER 6: Exploring Public Perceptions and Engagement with Digital Public Relations Campaigns: A Qualitative Study Rhodalene Amartey.- CHAPTER 7: AI Integration, PR Strategies, Brand Reputation, and Stakeholder Perceptions: A Conceptual Framework Antoinette Yaa Benewa Gabrah, Henry Boateng, Kojo Kakra Twum & Enoch Opoku Antwi.- CHAPTER 8: Relationships With Stakeholders in Open Innovation Processes At Brazil And Colombian Companies Angela Preciado Hoyos & Maria Aparecida Ferrari.- CHAPTER 9: PUTTING OUT THE ‘FIRE AND SAFEGUARDING BRAND IMAGE: PUBLIC RELATIONS AND STRATEGIC COMMUNICATION MANAGEMENT IN CHINESE REAL ESTATE ENTERPRISES Zizheng Yu.- CHAPTER 10: Breaking Barriers: Gender Dynamics and Women’s Leadership in Vietnam’s Public Relations Industry Van-Anh Nguyen, Ngoc Do, Trong Dang &Tuong-Minh Ly-Le.- CHAPTER 11: Between Dragged and Sunk: A Critical Analysis Of Public Relations Strategies In The Socio-Environmental Crises Of Mining Companies In Brazil Emmanuella Concalves, Brandao Rodrigues, Laura Nayara Pimenta & Sandra Nunas Leite.- CHAPTER 12: Purpose-Driven Campaigns as Public Relations (PR): Evidence From India Prof Asha Kaul & Vidhi Chaudhri.- CHAPTER 13: Digital PR and Sustainable Tourism in Romania: Opportunities for Hotel Brands in an Emerging Economy Ramona Pistol.- CHAPTER 14: Towards a New Era of Positive Public Relations: Insights from Emerging Economies CONCLUDING CHAPTER.

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