Marketing in the Metaverse
Opportunities, Challenges, and Future Trends in Emerging Economies
Series: Palgrave Studies of Marketing in Emerging Economies;
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Product details:
- Publisher Springer Nature Switzerland
- Date of Publication 3 January 2026
- Number of Volumes 1 pieces, Book
- ISBN 9783032023643
- Binding Hardback
- No. of pages278 pages
- Size 210x148 mm
- Language English
- Illustrations XXVIII, 278 p. 13 illus. Illustrations, black & white 700
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Long description:
"
Table of Contents:
Chapter 1: Marketing Beyond Reality: Harnessing The Metaverse for Emerging Markets.- Chapter 2: Metaverse: Immersive Marketing and Consumer Engagement in Emerging Economies.- Chapter 3: Redefining Customer Journeys in Emerging Markets: Omnichannel Marketing in the Metaverse.- Chapter 4: Consumer Expectations and Perceived Value of a Metaverse Marketing Campaign.- Chapter 5: The Effect of Immersive Technologies on Consumer Engagement: Evidence from the Banking Sector in Zimbabwe.- Chapter 6: Effect Of Metaverse Marketing on Digital Brand Engagement: Evidence from the Banking Sector in Zimbabwe.- Chapter 7: Gamification in the Metaverse: Enhancing Consumer Experience and Loyalty.- Chapter 8: Enhancing Consumer Engagement through Metaverse Marketing: Opportunities and Challenges.- Chapter 9: The Strategies of Luxury Fashion Retailers in the Emerging Market of Metaverse: Assessing Customer Engagement and Brand Experiences.- Chapter 10: Virtual Avatars: Unlocking influence in the metaverse.-Chapter 11: Cultural Nuances in Metaverse Marketing: A Qualitative Study of Emerging Markets.- Chapter 12: Assessing Consumer Trust in Blockchain-Enabled Metaverse Transactions: A Quantitative Analysis.- Chapter 13: Mental Health in the Metaverse: Well-Being Challenges and Strategies for Emerging Markets.- Chapter 14: Strategies to enhance brand and virtual community engagement in the Metaverse in emerging markets.- Chapter 15: Gamification in Metaverse Marketing: Enhancing Consumer-Based Brand Equity.- Conclusion: Synthesizing key insights and reflections on Marketing in the Metaverse across Emerging Economies.
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