Marketing in a Digital World
Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption
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Product details:
- Publisher Springer Nature Singapore
- Date of Publication 10 June 2026
- ISBN 9789819565047
- Binding Hardback
- No. of pages323 pages
- Size 210x148 mm
- Language English
- Illustrations XXIX, 323 p. 29 illus., 23 illus. in color. 700
Categories
Long description:
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Table of Contents:
Chapter 1: Brand Engagement Through Augmented Reality And Extended Reality.- Chapter 2: Unlocking the Power of Augmented Reality How AR Boosts Consumer Engagement and Purchase Intentions in Beauty E Commerce amid Perceived Risk.- Chapter 3: The Role of Immersive Technologies in Contemporary Luxury Consumer Behavior The Conceptual Framework & Research Agenda.- Chapter 4: Visualizing Cold Uncovering the Sensory Visual Cues that Convey Coldness in Images.- Chapter 5: Semiotic Codes and Brand Loyalty Leveraging AI to Predict and Influence Consumer Behavior.- Chapter 6: Artificial Intelligence in Marketing Crisis Communication through a Socio Technical System Perspective.- Chapter 7: Generative AI and Insurance Critical Determinants for Adoption Intention.- Chapter 8: Engagement of Visually Impaired with Chat GPT Exploring their lived experiences with assistive technology.- Chapter 9: AI Enabled Creative Marketing for Eco Friendly Campaigns.- Chapter 10: The Evolving Landscape of Digital Marketing Job Outlook and Future Trends.- Chapter 11: Politics of Gendered Beauty Misrepresentations in Global Cosmetic Branding Analysing the Discourses through Feminist and Social Constructivist Approaches.- Chapter 12: Cinematic Cultural Products The Role of Hindi Films in Nation Building and Audience Engagement.- Chapter 13: Towards the Understanding of Vibe Marketing The Conceptualization and Conceptual Framework.- Chapter 14: The Untapped Potential Addressing Marketing Constraints in Dhenkanal Cashew Production.- Chapter 15: Variability Driven Consumer Segmentation VDCS Framework A Novel and Dynamic Consumer Segmentation Framework Using Real Time Data.
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