Interreligiöses Marketing
Series:
De Gruyter Studium;
Edition number: 1
Publisher: De Gruyter Oldenbourg
Date of Publication: 19 June 2023
Number of Volumes: Großformatiges Paperback. Klappenbroschur
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Product details:
ISBN13: | 9783486591842 |
ISBN10: | 3486591843 |
Binding: | Paperback |
No. of pages: | 380 pages |
Size: | 240x170 mm |
Weight: | 631 g |
Language: | German |
Illustrations: | 30 Illustrations, color; 25 Tables, black & white |
630 |
Category:
Long description:
Dieses Buch gibt erstmals einen umfassenden Überblick darüber, welchen Einfluss Religiosität auf Marketing-Strategien, Konsumentenverhalten wie auch auf den Marketing-Mix (Produkt-, Preis-, Distributions- und Kommunikationspolitik) hat.