Incidental Exposure to Online News
Series: Synthesis Lectures on Information Concepts, Retrieval, and Services;
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15 760 Ft (15 010 Ft + 5% VAT)
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Product details:
- Publisher Morgan & Claypool Publishers
- Date of Publication 30 December 2016
- Number of Volumes Paperback
- ISBN 9781627054911
- Binding Paperback
- No. of pages73 pages
- Size 235x191 mm
- Weight 190 g
- Language English 0
Categories
Short description:
Based on the mixed method study that investigated online news reading behaviour of residents in a Midwestern US town, this volume explores how people accidentally discover news when engaged in various online activities. The book presents a conceptual framework of Incidental Exposure to Online News that advances research and an understanding of serendipitous news discovery.
MoreLong description:
Rapid technological changes and availability of news anywhere and at any moment have changed how people seek out news. Increasingly, consumers no longer take deliberate actions to read the news, instead stumbling upon news online. While the emergence of serendipitous news discovery online has been recognized in the literature, there is a limited understanding about how people experience this behavior. Based on the mixed method study that investigated online news reading behavior of residents in a Midwestern U.S. town, we explore how people accidentally discover news when engaged in various online activities. Employing the grounded theory approach, we define Incidental Exposure to Online News (IEON) as individual&&&39;s memorable experiences of chance encounters with interesting, useful, or surprising news while using the Internet for news browsing or for non-news-related online activities, such as checking email or visiting social networking sites. The book presents a conceptual framework of IEON that advances research and an understanding of serendipitous news discovery from people&&&39;s holistic experiences of news consumption in their everyday lives. The proposed IEON Process Model identifies key steps in an IEON experience that could help news reporters and developers of online news platforms create innovative storytelling and design strategies to catch consumers&&&39; attention during their online activities. Finally, this book raises important methodological questions for further investigation: how should serendipitous news discovery be studied, measured, and observed, and what are the essential elements that differentiate this behavior from other types of online news consumption and information behaviors?
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Incidental Exposure to Online News
15 760 HUF
14 500 HUF
