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    Hot Type: The Magnificent Machine that Gave Birth to Mass Media and Drove Mark Twain Mad

    Hot Type by Jarvis, Jeff;

    The Magnificent Machine that Gave Birth to Mass Media and Drove Mark Twain Mad

      • GET 20% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 17.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        8 122 Ft (7 735 Ft + 5% VAT)
      • Discount 20% (cc. 1 624 Ft off)
      • Discounted price 6 497 Ft (6 188 Ft + 5% VAT)
      • Discount is valid until: 30 June 2026

    8 122 Ft

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    Short description:

    Hot Type is the story of the magnificent 19th-century machine that rendered Gutenberg's movable type obsolete and opened the portal to the long century of mass media.

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    Long description:

    Hot Type is the epic story of the magnificent 19th-century machine that rendered Gutenberg's movable type obsolete and opened the portal to the long century of mass media. The Linotype mechanized the 400-year-old process of setting type one laborious letter at a time, and thus ignited an explosion of newspaper, book, and magazine empires.

    This is a tale populated with wondrous characters: tragic inventors, malign media moguls, hand-typesetters called the Swifts who turned their craft into a spectator sport, and authors and journalists who chronicled the turmoil of their time, their every word molded into metal type by what some viewed as a thinking machine. This revolution in media technology helped to propel Mark Twain into literary celebrity, but it also cost him his fortune - as well as his sense of humor and optimism.

    The era of the Linotype was a bridge between Twain's Gilded Age with its tycoons of steam, steel, and wire and today's Gilded Age with its barons of bits and AI. Its history provides an opportunity to reflect on how technology changes culture just as new technologies - the internet and artificial intelligence -manufacture their endless streams of words today.

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    Table of Contents:

    Introduction: The Art Preservative of All Arts
    Typothetae Personae

    1 - The Missing Machine
    Enter Mark Twain | Media's New Machinery | In the New Word Factories | Gilding the Age
    2 - The Type-writer
    Quills to Keys | Writing Superseded | The Typewriter's Impact | Copy | Enter the Muse
    3 - Failures Come First
    The Tasks to Be Accomplished | Twain's Folly | Ruin and Rescue
    4 - A Line of Type
    Mergenthaler Meets His Muse | Ottmar Mergenthaler | First, a Few More Failures | Eureka! | The Matrix | A Founder to the Rescue | All Together Now | The Linotype Arrives
    5 - Capital
    Enter the Villain | The Syndicate | Divorce | Linotype 1.0 | Mergenthaler's Ends
    6 - Mass Media
    Success | The Measure of Mass | Papers' Profit | Magazines Make Mass | Books and Best-Sellers
    7 - The Mergenthaler Linotype Company
    Millions of Matrices | Inside the Alphabet Factory
    8 - Labor and the Linotype
    Big Six and the International Typographical Union | Gender, Race, and Type | The Swifts | Enter the Linotype
    9 - Cold Type
    Threats | Enter the Computer | Wapping
    10 - Postscript
    Out of Sorts | Melt-Down | At the End | PostScript | Free Type |
    11 - Coda
    Twain | Mergenthaler and His Linotype
    Afterword: A Typographical Autobiography

    Acknowledgements
    Notes
    Bibliography
    Index

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