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  • Heritage Entrepreneurship: Cultural and Creative Pursuits in Business Management

    Heritage Entrepreneurship by Ratten, Vanessa;

    Cultural and Creative Pursuits in Business Management

    Series: Palgrave Studies in Global Entrepreneurship;

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      • Publisher's listprice EUR 181.89
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        75 438 Ft (71 846 Ft + 5% VAT)
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    75 438 Ft

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    Product details:

    • Edition number 1st ed. 2023
    • Publisher Springer Nature Singapore
    • Date of Publication 19 January 2024
    • Number of Volumes 1 pieces, Book

    • ISBN 9789811951510
    • Binding Paperback
    • See also 9789811951480
    • No. of pages169 pages
    • Size 210x148 mm
    • Weight 247 g
    • Language English
    • Illustrations XIV, 169 p. 36 illus., 31 illus. in color. Illustrations, black & white
    • 530

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    Long description:

    This book explores cultural and creative processes as they occur in a heritage setting, and how they can be applied to business projects. More specifically, the chapters take a detailed look at the importance of culture in entrepreneurial pursuits regarding heritage matters. This involves focusing on how culture is embedded within heritage entrepreneurship and the distinctive comparative advantages of taking a cultural approach to business. The role of entrepreneurial environments in terms of accepting creativity is highlighted, thereby making a new contribution to the study of heritage entrepreneurship. The book also elaborates on how heritage entrepreneurs are embedded in an entrepreneurial ecosystem that consists of a number of different stakeholders.

    In doing so, the book provides an interdisciplinary perspective about the ways culture, creativity and heritage combine in order to produce novel entrepreneurial contributions. It speaks to researchers, practitioners and policymakers interested in heritage entrepreneurship, enabling them to gain ideas for their work, and to move the field forward with a better understanding of heritage entrepreneurship.


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    Table of Contents:

    1. Towards a theory of heritage entrepreneurship.- 2. Government Initiatives and Social Entrepreneurship in Thailand: Exploring the Role of Pracharath Rak Samakee Social Enterprise Scheme (ประชารัฐรักสามัคคี) and the Way Forward.- 3. Social-driven innovation in tourism: a perspective on soft attributes of an entrepreneurial ecosystem.- 4. Strategies for innovation among Indonesian family firms.- 5. Exploring the relationship between informality and entrepreneurial ecosystem: A bibliometric analysis.- 6. The impact of the SARS-CoV-2 pandemic on tourism in Alpine areas of Switzerland.- 7. World heritage sites in Italy.- 8. World heritage sites in the United States.- 9. Heritage entrepreneurship: Future trends.


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