Entrepreneurship in Media and Entertainment
Hits and Value Creation
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69 273 Ft
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 28 October 2025
- ISBN 9781032848006
- Binding Hardback
- No. of pages288 pages
- Size 246x174 mm
- Weight 690 g
- Language English
- Illustrations 13 Illustrations, black & white; 13 Line drawings, black & white; 16 Tables, black & white 0
Categories
Short description:
Entrepreneurship in Media and Entertainment: Hits and Value Creation is the detailed, global, go-to guide to the journey of a startup in the fast-evolving, global creative industries, spanning the lifetime of an entrepreneurial venture through Startup, Ideas, Talent, Technology, Engagement, Scaleup and Exit.
MoreLong description:
Where do ideas like Pokemon or Harry Potter come from? How do hit artists like Charlie XCX happen? How are stars like MrBeast created? How are high-value entrepreneurial exits created? Entrepreneurship in Media and Entertainment: Hits and Value Creation is the detailed, global, go-to guide to the journey of a startup in the fast-evolving, global creative industries. Written by Oxford academic and media entrepreneur Alex Connock, the book spans the lifetime of an entrepreneurial venture, through seven key stages and value drivers: startup, ideas, talent, technology, engagement, scaleup and exit.
Covering entertainment in video games, TV, film, streaming, the creator economy, music, publishing, advertising, live entertainment, theatre and VR/AR, this book has a truly global reach, with cases from Nigeria to Ghana, South Africa, Saudi Arabia, India, China, Japan, Indonesia, Malaysia, South Korea, Australia, Vietnam, Brazil and Mexico, as well as Europe, the UK and US. The impact of artificial intelligence is embedded throughout – from Generative AI and copyright to content and collaborative filtering in AI-powered streaming. Filled with examples, the book dives deep into the careers of stars, the genesis of hits, the power of creators, and the best thinking on ideas generation. Theoretical concepts are leveraged to analyze startup creation and engagement, along with practical valuation techniques throughout the entrepreneurial journey.
An up-to-date, academically informed global guide, this book is part of a trilogy that represents essential reading for students, scholars and reflective practitioners of media management, building on earlier titles on AI and live experience.
MoreTable of Contents:
Introduction; 1. Startups: The Theory; 2. Startups: The Reality; 3. Ideas: The Theory; 4. Ideas: The Reality; 5. Talent: The Theory; 6. Talent: The Reality; 7. Technology: The Theory; 8. Technology: The Reality; 9.Engagement: The Theory; 10. Engagement: The Reality; 11.Scaleup: The Theory; 12.Scaleup: The Reality; 13. Exit: The Theory; 14. Exit: The Valuation; 15. Exit: The Decision
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