E-Commerce by Qin, Zheng; Shuai, Qinghong; Wang, Guolong;

Concepts, Principles, and Application

Series: Advanced Studies in E-Commerce;

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Product details:

Edition number 1st ed. 2022
Publisher Springer Nature Singapore
Date of Publication 9 November 2023
Number of Volumes 1 pieces, Book

ISBN 9789811964404
Binding Paperback
See also 9789811964374
No. of pages424 pages
Size 235x155 mm
Weight 775 g
Language English
Illustrations VIII, 424 p. 187 illus., 158 illus. in color. Illustrations, black & white

Long description:

This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce. This book has formed a theoretical system of e-commerce with a clear integration boundary. The introduction of the systematic theory is guided by the background of e-commerce, centered on the model of e-commerce, paved with the principles of e-commerce and integrated with the cutting-edge cases.

This book defines the basic concepts, models and principle of e-commerce in the form of mathematical analysis and analyzes the basic theory of e-commerce from the perspective of mathematical model. This enables readers to form an abstract understanding of the connotation and extension of e-commerce. It establishes a knowledge system with the background of social ecology, engineering ecology and innovative ecology, taking the models of e-commerce as the core, the principles of e-commerce as the process, the architecture of e-commerce as the platform and the operation and management of e-commerce as the means to integrate the knowledge into application. This book uses case study to comprehensively analyze and apply the knowledge system involved in e-commerce, combining theoretical research with engineering research. Through this book, readers can systematically master all kinds of theories involved in e-commerce.

This book aims at different professional and diverse reader groups. It can be used as the basic books for students of various e-commerce-related specialties.