Customer Centricity
Innovative Unternehmenspraxis: Insights, Strategien und Impulse
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23 326 Ft
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Product details:
- Edition number 2024
- Publisher Springer Gabler
- Date of Publication 1 February 2024
- Number of Volumes 1 pieces, Book
- ISBN 9783658421724
- Binding Paperback
- No. of pages275 pages
- Size 240x168 mm
- Weight 498 g
- Language German
- Illustrations 13 Illustrations, black & white; 14 Illustrations, color 0
Categories
Short description:
- Neue Medien/Environments: Consumer Experience in sozialen Medien; Digital first; Metaverse (AR/VR); CX-Plattformen; Gaming
- Neue Forschungsfelder und -ansätze: Sustainability; Shared consumption; Low-income consumers; Neuromarketing; Qualitative Ansätze; Big Data; Emoji Analytics; NLP
- Impulse für Unternehmen: Customer Journey; Customer Centric Transformation; Design Thinking
Long description:
Dieses Buch schlägt eine Brücke zwischen wissenschaftlicher Forschung zu Customer Centricity und ihrer praxisorientierten Anwendung. Das Interesse und die Begeisterung für Customer Centricity sind seit einigen Jahren ungebrochen, doch trotz reger Forschungstätigkeit und großem Interesse aus der Praxis scheitern viele Unternehmen nach wie vor an der Umsetzung.
- Prof. Dr. Laura-Maria Altendorfer
- Elaine Becraft
- Prof. Dr. Thomas Bolz
- Prof. Dr. Benny Briesemeister
- Christian Feddersen
- Charlotte Fietz
- Livia Freudl
- Tim Gnannt
- Prof. Dr. Stefan Godehardt-Bestmann
- Dr. Gregor Elbel
- Prof. Dr. Katja Grupp
- Matthias Hackenbracht
- Prof. Dr. Cansu Hattula
- Prof. Dr. Clare Hindley
- Prof. Dr. Nicole Klein
- Prof. Dr. Alexandra Kühte
- Philip Maloney
- Prof. Dr. Rico Manß
- Prof. Dr. Astrid Mühlböck
- Prof. Dr. Bettina-Maria Müller
- Prof. Dr. Miriam O?Shea
- Prof. Dr. Katharina Rehfeld
- Prof. Dr. Christian Schachtner
- Prof. Dr. Katrin E. Schein
- Prof. Dr. Uta Scheunert
- Prof. Dr. Inga F. Schlömer
- Prof. Dr. Benjamin Schulte
- Stephan Schusser
- Melanie Stehr
- Dr. Sascha Tamm
- Timo Thuencher
- Neal Wessling
- Prof. Dr. Annegret Wittmann-Wurzer
- Prof. Dr. Nicola Zech
- Prof. Dr. Matthias Zeisberg
- Dr. Li Zeng
Table of Contents:
Neue Medien/Environments.- Consumer Experience in sozialen Medien.- Digital first.- Metaverse (AR/VR).- CX Plattformen.- Gaming.- Neue Forschungsfelder und -ansätze.- Sustainability.- Shared consumption.- Low-income consumers.- Neuromarketing.- Qualitative Ansätze.- Big Data, Emoji Analytics, NLP.- Impulse für Unternehmen.- Customer Journey.- Customer Centric Transformation.- Design Thinking.
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Customer Centricity: Innovative Unternehmenspraxis: Insights, Strategien und Impulse
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