Contemporary Retail Marketing in Emerging Economies
The Case of Ghana’s Supermarket Chains
Series: Palgrave Studies of Marketing in Emerging Economies;
- Publisher's listprice EUR 106.99
-
44 374 Ft (42 261 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 20% (cc. 8 875 Ft off)
- Discounted price 35 499 Ft (33 809 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
44 374 Ft
Availability
printed on demand
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1st ed. 2022
- Publisher Springer International Publishing
- Date of Publication 13 October 2023
- Number of Volumes 1 pieces, Book
- ISBN 9783031116636
- Binding Paperback
- See also 9783031116605
- No. of pages235 pages
- Size 210x148 mm
- Weight 339 g
- Language English
- Illustrations XVIII, 235 p. 4 illus., 3 illus. in color. Illustrations, black & white 495
Categories
Long description:
This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now increased electronic capabilities for data collection, giving retailers more opportunities to pursue micro and macro-marketing strategies. The authors explain the evolution of this new era of marketing and the associated impact on all stakeholders, especially consumers. Taking the example of Ghana, which is considered a leader among African nations in the use of loyalty cards, the authors are able to set a benchmark for other emerging countries, especially those that are experiencing similar trends. The book is a valuable resource for students, researchers and foreign companies wishing to expand their knowledge of the marketing strategies employed by emerging economies in Sub-Saharan Africa.
Table of Contents:
Chapter 1: Introduction to Contemporary Retail Marketing in Emerging Economies: Ghana’s Supermarket Chains.- Chapter 2: Modern Retail Marketing and Supermarket Loyalty Cards Programme.- Chapter 3: The TESCO Club Card Loyalty Programme - The Gold Standard.- Chapter 4: The Ghanaian Supermarket Industry.- Chapter 5: The Current Supermarket Chains Marketing Infrastructure in Ghana.- Chapter 6: The Next Generation of Supermarkets Marketing in Ghana.- Chapter 7: Value Capture and Beneficiary Stakeholders of the Next Generation of Supermarkets Marketing.- Chapter 8:Challenges, Paradoxes, Dilemmas and Strategies for Success of the Next Generation of Supermarkets Marketing.
