Communication Design and Branding
A Multidisciplinary Approach
Series: Springer Series in Design and Innovation; 32;
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Product details:
- Edition number 2023
- Publisher Springer Nature Switzerland
- Date of Publication 31 August 2023
- Number of Volumes 1 pieces, Book
- ISBN 9783031353840
- Binding Hardback
- No. of pages362 pages
- Size 235x155 mm
- Weight 796 g
- Language English
- Illustrations XII, 362 p. 144 illus., 120 illus. in color. Illustrations, black & white 492
Categories
Long description:
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
Table of Contents:
Visual Identity Design and Communication Design.- Mapping out the narrative dimensions of visual identities: a typological classification.- Principles for the Design of Brand Marks.- Dynamic Visual Identities: fundamental principles for their construction.- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina.- Certification of vegan and vegetarian products: V-label’s redesign.- A Product and Mobile Application based Residential Cooling System with Zero Emission.- Communication Design and Brand Advertising.- “So that Kyoto will always remain Kyoto”: Reflections on the Impact of Outdoor Advertising Policies in Kyoto city.- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science.- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster.- Section 3 – Brand Image and user experience.- Between the Image and the Experience of the City: “Learning from Las Vegas”and “New Babylon” as Paradigmatic Cases.- Destination image through TripAdvisor ́s reviews analysis.
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