BTS and Languages
K-pop Transcending Language and Communication
Series: Routledge Studies in Sociolinguistics;
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69 273 Ft
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Estimated delivery time: Expected time of arrival: end of January 2026.
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Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 3 March 2025
- ISBN 9781032625270
- Binding Hardback
- No. of pages252 pages
- Size 234x156 mm
- Weight 630 g
- Language English
- Illustrations 46 Illustrations, black & white; 39 Halftones, black & white; 7 Line drawings, black & white; 12 Tables, black & white 642
Categories
Short description:
With the international rise of K-pop culture, this analysis of BTS and the languages surrounding and related to their music, fans, and media content provides a unique look into how languages are localized, hybridized, and utilized beyond popular entertainment.
MoreLong description:
With the international rise of K-pop culture, this analysis of BTS and the languages surrounding and related to their music, fans, and media content provides a unique look into how languages are localized, hybridized, and utilized beyond popular entertainment.
Drawing on a wide range of data, the book examines various BTS-related content, from their music to the content generated by both BTS themselves and their fans. Chapters explore key sociolinguistic issues using BTS’s language as data, including their songs, lyrics, tweets, and interviews, and languages of BTS consumers, including fan interactions, reaction videos, commercials, as well as BTS-inspired signs and sounds in public places. With their phenomenal success in the global music market and ever-dominant presence on social media, BTS has inspired scholarly interest in academic fields such as culture and media studies, musicology, sociology, and business marketing, shedding light on effective communication and innovative language use.
As the very first scholarly collection on BTS-related language, this book will be of interest to students and scholars studying language use and communication, including linguistic hybridity, multimodality, translanguaging practices, and multilingual communication.
MoreTable of Contents:
Introduction Part 1: Songs and Lyrics 1.“Hip-hop boyband” that resonates: How BTS lyrics comfort and empower 2. “I got you/You got me”: Transitivity analysis of BTS fan and healing songs 3. A corpus-driven genre analysis of BTS lyrics Part 2: Multilingual Communication 4. “I purple you!”: BTS’s ELF and translanguaging practices 5. BTS’s and ARMYs’ dynamic translanguaging on social media 6. Creative disruption of linguistic hierarchy: “Brilliant, tremendous, and sensational” multilingual communication 7. Cultivating uri community: Translanguaging practice in Japanese fan communities Part 3: Multimodal Practices and Engagement 8. BTS reaction videos as Third Space for identity negotiation 9. Making space: Mapping the power of BTS pop-up markets 10. “Do you want to listen to my Seoul?”: A multimodal discourse analysis of BTS advertisements Epilogue
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