Brave Work in the Age of Climate Change
A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times
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Product details:
- Edition number 1st ed. 2024
- Publisher Springer Nature Switzerland
- Date of Publication 12 June 2026
- Number of Volumes 1 pieces, Book
- ISBN 9783030002923
- Binding Paperback
- No. of pages200 pages
- Size 235x155 mm
- Language English
- Illustrations Approx. 200 p. 50 illus. Illustrations, black & white 700
Categories
Long description:
Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment? Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times.
MoreTable of Contents:
1. The New Creative.- 2. The Anthropocene.- 3. The Movement.- 4. Audience & Engagement.- 5. Communicating Complexity. 6. The Creative Process. 7. Authenticity.- 8. Developing Concept.- 9. Visual Power.- 10. Creative Leadership.- 11. Creative Courage.- 12. Wielding Courage as Part of the Creative Economy.- 13. Brave Work.
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