Bases Loaded
How US Presidential Campaigns Are Changing and Why It Matters
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Product details:
- Publisher OUP USA
- Date of Publication 15 December 2020
- ISBN 9780197533079
- Binding Paperback
- No. of pages160 pages
- Size 137x208x15 mm
- Weight 204 g
- Language English 121
Categories
Short description:
Bases Loaded documents the shift away from persuasion toward base mobilization in the context of US presidential elections. Panagapoulos explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. The analyses show the 2000 presidential election represents a watershed cycle that punctuated this shift. The book concludes that these patterns have contributed to heightened partisan polarization in the United States.
MoreLong description:
Presidential campaigns in recent years have shifted their strategy to focus increasingly on base partisans, a shift that has had significant consequences for democracy in America.
Over the past few decades, political campaign strategy in US elections has experienced a fundamental shift. Campaigns conducted by both Republicans and Democrats have gradually refocused their attention increasingly toward their respective partisan bases. In Bases Loaded, Costas Panagopoulos documents this shift toward base mobilization and away from voter persuasion in presidential elections between 1956 and 2016. His analyses show that this phenomenon is linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. Demonstrating the broader implications of the shift toward base mobilization, he links the phenomenon to growing turnout rates among strong partisans and rising partisan polarization. A novel, data-rich account of how presidential campaigns have evolved in the past quarter century, Bases Loaded argues that what campaigns do matters--not only for election outcomes, but also for political processes in the US and for American democracy.
In a fresh and richly informed volume, Panagopoulos examines why campaigns--especially those for president--have increasingly tended to focus on their party's base. Technology is culprit and increased polarization is the result. This book is data crack cocaine for political junkies.
Table of Contents:
Chapter 1: Introduction
Chapter 2: Big Data and Other Big Changes
Chapter 3: The Elusive Persuadable Voter
Chapter 4: Switching Gears: Changing Voter Contact Strategies in Presidential Elections
Chapter 5: Priming the Party
Chapter 6: Turning Out or Tuning Out?
Chapter 7: Why in America so Polarized?
Chapter 8: Conclusion
Appendix
References
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