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  • Adaptation in the Age of Media Convergence

    Adaptation in the Age of Media Convergence by Fehrle, Johannes; Schäfke-Zell, Werner;

    Series: Transmedia;

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      • Publisher's listprice GBP 42.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        20 538 Ft (19 560 Ft + 5% VAT)
      • Discount 20% (cc. 4 108 Ft off)
      • Discounted price 16 430 Ft (15 648 Ft + 5% VAT)

    20 538 Ft

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    Product details:

    • Edition number 1
    • Publisher Routledge
    • Date of Publication 1 December 2025

    • ISBN 9781041175254
    • Binding Paperback
    • No. of pages232 pages
    • Size 234x156 mm
    • Language English
    • 700

    Categories

    Short description:

    This collection considers new phenomena emerging in a convergence environment from the perspective of adaptation studies. It expands the horizons of both adaptation and transmedia studies, providing reassessments of frequently discussed (BBC’s Sherlock or the LEGO franchise) and the previously largely ignored.

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    Long description:

    This collection considers new phenomena emerging in a convergence environment from the perspective of adaptation studies. The contributions take the most prominent methods within the field to offer reconsiderations of theoretical concepts and practices in participatory culture, transmedia franchises, and new media adaptations. The authors discuss phenomena ranging from mash-ups of novels and YouTube cover songs to negotiations of authorial control and interpretative authority between media producers and fan communities to perspectives on the fictional and legal framework of brands and franchises. In this fashion, the collection expands the horizons of both adaptation and transmedia studies and provides reassessments of frequently discussed (BBC’s Sherlock or the LEGO franchise) and previously largely ignored phenomena (self-censorship in transnational franchises, mash-up novels, or YouTube cover videos).

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    Table of Contents:

    Johannes Fehrle: Introduction, Adaptation in a Convergence Environment Regina Schober: Adaptation as Connection. A Network Theoretical Approach to Convergence, Participation, and Co-Production Bettina Soller: Filing off the Serial Numbers. Fanfiction and its Adaptation to the Book Market Eckart Voigts: From Paratext to Polyprocess. The Quirky Mashup Novel Costas Constandinides: You Just Got Covered: YouTube Cover Song Videos as Examples of Para-Adaptation Benjamin Poore: Masters of the Universe? Viewers, the Media and Sherlock's Lead Writers Rüdiger Heinze: Alien Adapted (Again and Again): Fictional Universes between Difference and Repetition Joyce Goggin: Everything is Awesome. Spreadability and The LEGO Movie Werner Schäfke: Localization as Adaptation in the Wolfenstein Franchise.

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