Advances in Advertising Research XV
Moving Forward, Looking Back: Advertising in the Advent of AI
Series: European Advertising Academy;
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53 249 Ft (50 714 Ft + 5% VAT)
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Product details:
- Publisher Springer Fachmedien Wiesbaden
- Date of Publication 24 December 2025
- Number of Volumes 1 pieces, Book
- ISBN 9783658491130
- Binding Hardback
- No. of pages363 pages
- Size 210x148 mm
- Language English
- Illustrations XIII, 363 p. 63 illus., 32 illus. in color. 700
Categories
Long description:
"
The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.
" MoreTable of Contents:
Artificial Intelligence in Advertising.- Social Media, Influencers and Storytelling.- Digital Consumer Behavior and Shopping.- Corporate Social Responsibility (CSR) and Ethics.- Advertising and Consumer Psychology.
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