Marketing, Communication, PR

Research Methodologies for Business Management

Perspectives in Marketing, Innovation and Strategy

Handbook of Research Methods for Marketing Management

Sustainability Accounting and Reporting: Theory and Practice

Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events

Worldwide Perspectives on Geographical Indications: Crossed views between researchers, policy makers and practitioners

Cross-Cultural Consumer Behavior

Brand Psychology: The Art and Science of Building Strong Brands

Sustainable Finance for Sustainable Development: Regulations, Theory and Practice

Texten mit ChatGPT: Einfach, schnell und kreativ: Ideenmaschine fu?r Kommunikation, Marketing, Werbung und PR

Routledge Handbook of Consumer Protection and Behaviour in Energy Markets

Writing for the Information Age

Coffee With Pleasure: Just Java and World Trade

Vietnamese Economy And The Fourth Industrial Revolution, The

Odd Ones in: The Power of Cognitive Diversity - How Opening Your Mind to People Who See and Think Differently Will Change the World

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

Creativity in PR and Communications – Concepts and Practices for Innovation: Concepts and Practices for Innovation

Creativity in PR and Communications – Concepts and Practices for Innovation: Concepts and Practices for Innovation

The Crisis Casebook: Lessons in Crisis Management from the World?s Leading Brands