Handbook of Research Methods for Marketing Management
Series: Handbooks of Research Methods in Management series;
- Publisher's listprice GBP 47.45
-
23 416 Ft (22 301 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 2 342 Ft off)
- Discounted price 21 074 Ft (20 071 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
23 416 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Publisher Edward Elgar Publishing
- Date of Publication 3 March 2023
- ISBN 9781035315499
- Binding Paperback
- No. of pages392 pages
- Size 234x156 mm
- Weight 582 g
- Language English 890
Categories
Long description:
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers? experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
Divided into four parts covering quantitative and qualitative research approaches, mixed-methods approaches, and critical issues regarding how research is conducted, the Handbook offers guidance for all marketing researchers. This guidance includes insights on scale development, necessary condition analysis, experimental design, visual research methods, phenomenology and mobile ethnography. Chapters also consider recent advances in marketing research methods, legal aspects of marketing research, research ethics and how a forensic science framework can be used in marketing research.
Generating wider methodological debates, this Handbook will be a valuable resource for researchers and students of marketing, as well as scholars interested in research methods in the business and management field. Its practical recommendations will also be beneficial for marketing practitioners interested in research.
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers? experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
?The Handbook takes an up-to-date and fresh look at a variety of topics quite relevant in business research. In particular, it not only provides updates for many traditionally covered topics, but also extends to other areas often overlooked in the past thereby expanding researchers? methodological toolbox. The balance in topics emphasizing not just the role of quantitative methods but also qualitative and mixed methods is unique compared to other books published in the last few decades. Students and faculty will appreciate this book in a variety of methods-oriented courses. Congratulations on this useful, applied book!?
Table of Contents:
Contents:
Introduction: advances in marketing research methods
Robin Nunkoo, Viraiyan Teeroovengadum and Christian M. Ringle
PART I QUANTITATIVE RESEARCH METHODS
1. Scale development in marketing research
Noorjahan Banon Teeluckdharry, Viraiyan Teeroovengadum and Ashley Seebaluck
2. Necessary condition analysis in marketing research
Jan Dul, Sven Hauff and Zs
