Tourism: Operations and Management by Roday, Sunetra; Biwal, Archana; Joshi, Vandana;

10% KEDVEZMÉNY?
A kedvezmény csak az 'Értesítés a kedvenc témákról' hírlevelünk címzettjeinek rendeléseire érvényes.

Kiadói listaár GBP 31.99
Az ár azért becsült, mert a rendelés pillanatában nem lehet pontosan tudni, hogy a beérkezéskor milyen lesz a forint árfolyama az adott termék eredeti devizájához képest. Ha a forint romlana, kissé többet, ha javulna, kissé kevesebbet kell majd fizetnie.

14 443 Ft (13 755 Ft + 5% áfa)
Kedvezmény(ek) 10% (cc. 1 444 Ft off)
Kedvezményes ár 12 998 Ft (12 380 Ft + 5% áfa)

14 443 Ft

Beszerezhetőség

Csak rendelésre kapható a kiadónál, kissé időigényes.

A termék adatai:

Kiadó OUP India
Megjelenés dátuma 2009. augusztus 27.

ISBN 9780198060017
Kötéstípus Puhakötés
Terjedelem480 oldal
Méret 242x184x25 mm
Súly 751 g
Nyelv angol

Kategóriák

Általános gazdasági, üzleti könyvek Szolgáltatóipar

Hosszú leírás:

Tourism: Operations and Management is a comprehensive textbook specially designed to meet the needs of students of hotel management and tourism studies. It explores the core concepts of front tourism operations and management using numerous examples, photographs, flowcharts, and illustrations to explain fundamental concepts.

Beginning with an introduction to the travel and tourism industry, the bok goes on to discuss various types of tourism; tourism infrastructure like accomodation, food and beverage, telecommunications; tourist transport (air, road, rail, and water); Indian and international organizations. The book explains how to set up travel agencies and tour operations and their role in the tourism industry. Key topics like tourism product ; tourism marketing; customer service skills; economic, environmental, socio-cultural and political impacts of tourism; and planning, managing and developing a tourist attraction are discussed at length. The emerging trends in tourism like GDS, e-ticketing, web marketing are explored. Chapters on travel formalities and regulations; airline geography; and itinerary planning enhance the readers' understanding of the practical operational aspects and make the book useful for practitioners as well.

Students of hotel management, hospitality, and tourism studies will find this book useful for its coverage of the key concepts of tourism operations and management explained through industry-related examples, formats, and photographs. With its practice-oriented approach, the book would also be useful to practitioners like travel agents and tour operators.

Több

Tartalomjegyzék:

Introduction to travel and tourism industry
History of travel and tourism
Types of tourism
Tourism infrastructure
Tourist transport
Tourism organizations
Travel agent and tour operator
Travel formalities and regulations
Airline geography
Itinerary planning
Tourism product
Tourism marketing
Customer service skills
Tourism impact
Attraction planning and development
Emerging trends