The Consultant's Guide to Results-Driven Business Proposals: How to Write Proposals That Forecast Impact and ROI by Phillips, Jack; Phillips, Patti;

Rövid leírás:

The most successful business proposal answers one simple question: What is the value, in monetaryterms, that this project will bring to the organization? Without addressing this, your proposal is simplyone of many. But if you can provide a solid answer, you’re starting off well ahead of the competition.

The Consultant’s Guide to Results-Driven Business Proposals explains how to develop relevant, effectiveproposals. By defining content, style, and presentation, you’ll achieve the number-one priority forsuccess: Convince decision makers that the project will provide tangible, well-defined value for hisor her organization.

The Consultant’s Guide to Results-Driven Business Proposals provides new techniques for:

• Developing and presenting objectives that impress your client
• Forecasting cost, impact, and ROI
• Communicating the value of the proposed project

The books also describes who should be involved, the sources of data, and how to work the proposalprocess for maximum advantage.

With The Consultant’s Guide to Results-Driven Business Proposals you have the right tool for presenting acase that grabs the attention of decision makers and wins the contract every time.

Hosszú leírás:

Guarantee value and profit with everyproposal you write!

Business proposals cross the desks ofdecision makers all the time, but rarelydo they credibly promise high impact andimpressive ROI. When they do, though, thepeople that matter pay attention.

The Consultant’s Guide to Results-DrivenBusiness Proposals presents a systematic, structuredmethod for gaining the attention ofclients, earning their respect, and, ultimately,winning any project.

ROI experts Jack and Patti Phillips take theproposal process to a new level by providingthe means to prove forecasted value usingsystematic, routine processes. You’ll learn newtechniques for predicting ROI and clearlyillustrating the financial value a proposedproject will deliver—which always makes apowerful impression on anyone who readsit. The authors also address the key issueof providing what every stakeholder wants ina project—success guarantees.

The Consultant’s Guide to Results-DrivenBusiness Proposals explains how to:

• Write proposals that are effective,efficient, timely, and on target
• Set objectives for proposals at avariety of levels
• Deliver your proposal to themost influential people
• Develop a success guarantee to drivetotal customer satisfaction

The Consultant’s Guide to Results-DrivenBusiness Proposals is the difference betweenproposals that simply cross a desk and thosethat turn the heads of decision makers. This isthe tool you need for transforming the processof business-proposal writing from a torturoustask with a side of anxiety to an opportunityfor approval and a chance to showcase yourexpertise.

Guarantee value and profit with everyproposal you write!

Business proposals cross the desks ofdecision makers all the time, but rarelydo they credibly promise high impact andimpressive ROI. When they do, though, thepeople that matter pay attention.

The Consultant’s Guide to Results-DrivenBusiness Proposals presents a systematic, structuredmethod for gaining the attention ofclients, earning their respect, and, ultimately,winning any project.

ROI experts Jack and Patti Phillips take theproposal process to a new level by providingthe means to prove forecasted value usingsystematic, routine processes. You’ll learn newtechniques for predicting ROI and clearlyillustrating the financial value a proposedproject will deliver—which always makes apowerful impression on anyone who readsit. The authors also address the key issueof providing what every stakeholder wants ina project—success guarantees.

The Consultant’s Guide to Results-DrivenBusiness Proposals explains how to:

• Write proposals that are effective,efficient, timely, and on target
• Set objectives for proposals at avariety of levels
• Deliver your proposal to themost influential people
• Develop a success guarantee to drivetotal customer satisfaction

The Consultant’s Guide to Results-DrivenBusiness Proposals is the difference betweenproposals that simply cross a desk and thosethat turn the heads of decision makers. This isthe tool you need for transforming the processof business-proposal writing from a torturoustask with a side of anxiety to an opportunityfor approval and a chance to showcase yourexpertise.

Tartalomjegyzék:

1. Part One: The Value Proposal Process
2. The Value Evolution
3. The Proposal Process
4. Developing Powerful Objectives Your Client Will Love
5. Proposal Content
6. The Powerful Message

7. Part Two: Forecasting
8.Forecasting Input and Reaction
9. Forecasting Learning and Application
10. Forecasting Impact and ROI

11. Part Three: Service Quality
12. Service Standards
13. Service Guarantees
14. Part Four: Case Studies