The Consultant's Guide to Results-Driven Business Proposals: How to Write Proposals That Forecast Impact and ROI
Series: BUSINESS BOOKS;
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Product details:
- Publisher McGraw-Hill Education
- Date of Publication 16 February 2010
- ISBN 9780071638807
- Binding Hardback
- No. of pages336 pages
- Size 241x193x30 mm
- Weight 796 g
- Language English 0
Categories
Long description:
Guarantee value and profit with everyproposal you write!
Business proposals cross the desks ofdecision makers all the time, but rarelydo they credibly promise high impact andimpressive ROI. When they do, though, thepeople that matter pay attention.
The Consultant’s Guide to Results-DrivenBusiness Proposals presents a systematic, structuredmethod for gaining the attention ofclients, earning their respect, and, ultimately,winning any project.
ROI experts Jack and Patti Phillips take theproposal process to a new level by providingthe means to prove forecasted value usingsystematic, routine processes. You’ll learn newtechniques for predicting ROI and clearlyillustrating the financial value a proposedproject will deliver—which always makes apowerful impression on anyone who readsit. The authors also address the key issueof providing what every stakeholder wants ina project—success guarantees.
The Consultant’s Guide to Results-DrivenBusiness Proposals explains how to:
- Write proposals that are effective,efficient, timely, and on target
- Set objectives for proposals at avariety of levels
- Deliver your proposal to themost influential people
- Develop a success guarantee to drivetotal customer satisfaction
The Consultant’s Guide to Results-DrivenBusiness Proposals is the difference betweenproposals that simply cross a desk and thosethat turn the heads of decision makers. This isthe tool you need for transforming the processof business-proposal writing from a torturoustask with a side of anxiety to an opportunityfor approval and a chance to showcase yourexpertise.
Guarantee value and profit with everyproposal you write!
Business proposals cross the desks ofdecision makers all the time, but rarelydo they credibly promise high impact andimpressive ROI. When they do, though, thepeople that matter pay attention.
The Consultant’s Guide to Results-DrivenBusiness Proposals presents a systematic, structuredmethod for gaining the attention ofclients, earning their respect, and, ultimately,winning any project.
ROI experts Jack and Patti Phillips take theproposal process to a new level by providingthe means to prove forecasted value usingsystematic, routine processes. You’ll learn newtechniques for predicting ROI and clearlyillustrating the financial value a proposedproject will deliver—which always makes apowerful impression on anyone who readsit. The authors also address the key issueof providing what every stakeholder wants ina project—success guarantees.
The Consultant’s Guide to Results-DrivenBusiness Proposals explains how to:
- Write proposals that are effective,efficient, timely, and on target
- Set objectives for proposals at avariety of levels
- Deliver your proposal to themost influential people
- Develop a success guarantee to drivetotal customer satisfaction
The Consultant’s Guide to Results-DrivenBusiness Proposals is the difference betweenproposals that simply cross a desk and thosethat turn the heads of decision makers. This isthe tool you need for transforming the processof business-proposal writing from a torturoustask with a side of anxiety to an opportunityfor approval and a chance to showcase yourexpertise.
MoreTable of Contents:
1. Part One: The Value Proposal Process
2. The Value Evolution
3. The Proposal Process
4. Developing Powerful Objectives Your Client Will Love
5. Proposal Content
6. The Powerful Message
7. Part Two: Forecasting
8.Forecasting Input and Reaction
9. Forecasting Learning and Application
10. Forecasting Impact and ROI
11. Part Three: Service Quality
12. Service Standards
13. Service Guarantees
14. Part Four: Case Studies
