Strategic Product Creation
Deliver Customer Satisfaction from Every Level of Your Company
Sorozatcím: GENERAL FINANCE & INVESTING;
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10% KEDVEZMÉNY?
- A kedvezmény csak az 'Értesítés a kedvenc témákról' hírlevelünk címzettjeinek rendeléseire érvényes.
- Kiadói listaár GBP 34.99
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15 797 Ft (15 045 Ft + 5% áfa)
Az ár azért becsült, mert a rendelés pillanatában nem lehet pontosan tudni, hogy a beérkezéskor milyen lesz a forint árfolyama az adott termék eredeti devizájához képest. Ha a forint romlana, kissé többet, ha javulna, kissé kevesebbet kell majd fizetnie.
- Kedvezmény(ek) 10% (kb. 1 579 Ft)
- Kedvezményes ár 14 218 Ft (13 541 Ft + 5% áfa)
Iratkozzon fel most és részesüljön kedvezőbb árainkból!
Feliratkozom
15 797 Ft
Beszerezhetőség
Becsült beszerzési idő: A Prosperónál jelenleg nincsen raktáron, de a kiadónál igen. Beszerzés kb. 3-5 hét..
A Prosperónál jelenleg nincsen raktáron.
Why don't you give exact delivery time?
A beszerzés időigényét az eddigi tapasztalatokra alapozva adjuk meg. Azért becsült, mert a terméket külföldről hozzuk be, így a kiadó kiszolgálásának pillanatnyi gyorsaságától is függ. A megadottnál gyorsabb és lassabb szállítás is elképzelhető, de mindent megteszünk, hogy Ön a lehető leghamarabb jusson hozzá a termékhez.
A termék adatai:
- Kiadó McGraw Hill
- Megjelenés dátuma 2007. január 16.
- ISBN 9780071486552
- Kötéstípus Keménykötés
- Terjedelem336 oldal
- Méret 231x157x26 mm
- Súly 622 g
- Nyelv angol 0
Kategóriák
Hosszú leírás:
Create and market the right product-fast
Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.
- Provides not only practical experience, but a solid conceptual framework for developing your own product creation model
- Highlights seven principles of effective product creation
- Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM
- Includes key questions and milestone decision issues from each stage of the product creation process
- Covers both short- and long-term strategies, coupled with suggestions for advanced technology
- Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas
- Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation
- Addresses sensitive issues of branding and intellectual property rights
Create and market the right product-fast
Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.
- Provides not only practical experience, but a solid conceptual framework for developing your own product creation model
- Highlights seven principles of effective product creation
- Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM
- Includes key questions and milestone decision issues from each stage of the product creation process
- Covers both short- and long-term strategies, coupled with suggestions for advanced technology
- Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas
- Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation
- Addresses sensitive issues of branding and intellectual property rights
Tartalomjegyzék:
Introduction
Chapter 1: Internet and Affiliate Marketing Basics
Chapter 2: Basic Hardware and Software Components
Chapter 3: Basic Business Set-Up
Chapter 4: Identify an Idea with Profit Potential
Chapter 5: Identify Your Competitors
Chapter 6: Determine Your profit Potential
Chapter 7: Find Merchants with Affiliate Programs
Chapter 8: Choose the Best Programs with the Best Products
Chapter 9: Diversify or Die
Chapter 10: Plan and Build Your Site
Chapter 11: Write Compelling Product Endorsements
Chapter 12: Turn “Clicks” into Customers
Chapter 13: Market Your Site
Chapter 14: Manage Your Business
Chapter 15: Evaluate Your Site’s Performance
Chapter 16: Grow Your Business
Több
