Strategic Product Creation
Deliver Customer Satisfaction from Every Level of Your Company
Series: GENERAL FINANCE & INVESTING;
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
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Product details:
- Publisher McGraw Hill
- Date of Publication 16 January 2007
- ISBN 9780071486552
- Binding Hardback
- No. of pages336 pages
- Size 231x157x26 mm
- Weight 622 g
- Language English 0
Categories
Long description:
Create and market the right product-fast
Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.
- Provides not only practical experience, but a solid conceptual framework for developing your own product creation model
- Highlights seven principles of effective product creation
- Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM
- Includes key questions and milestone decision issues from each stage of the product creation process
- Covers both short- and long-term strategies, coupled with suggestions for advanced technology
- Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas
- Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation
- Addresses sensitive issues of branding and intellectual property rights
Create and market the right product-fast
Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.
- Provides not only practical experience, but a solid conceptual framework for developing your own product creation model
- Highlights seven principles of effective product creation
- Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM
- Includes key questions and milestone decision issues from each stage of the product creation process
- Covers both short- and long-term strategies, coupled with suggestions for advanced technology
- Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas
- Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation
- Addresses sensitive issues of branding and intellectual property rights
Table of Contents:
Introduction
Chapter 1: Internet and Affiliate Marketing Basics
Chapter 2: Basic Hardware and Software Components
Chapter 3: Basic Business Set-Up
Chapter 4: Identify an Idea with Profit Potential
Chapter 5: Identify Your Competitors
Chapter 6: Determine Your profit Potential
Chapter 7: Find Merchants with Affiliate Programs
Chapter 8: Choose the Best Programs with the Best Products
Chapter 9: Diversify or Die
Chapter 10: Plan and Build Your Site
Chapter 11: Write Compelling Product Endorsements
Chapter 12: Turn “Clicks” into Customers
Chapter 13: Market Your Site
Chapter 14: Manage Your Business
Chapter 15: Evaluate Your Site’s Performance
Chapter 16: Grow Your Business
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