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  • Strategic Management

    Strategic Management by Pearce, John; Robinson, Richard;

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    A beszerzés időigényét az eddigi tapasztalatokra alapozva adjuk meg. Azért becsült, mert a terméket külföldről hozzuk be, így a kiadó kiszolgálásának pillanatnyi gyorsaságától is függ. A megadottnál gyorsabb és lassabb szállítás is elképzelhető, de mindent megteszünk, hogy Ön a lehető leghamarabb jusson hozzá a termékhez.

    A termék adatai:

    • Kiadás sorszáma 8
    • Kiadó McGraw-Hill Education
    • Megjelenés dátuma 2002. augusztus 16.

    • ISBN 9780071198684
    • Kötéstípus Puhakötés
    • Terjedelem oldal
    • Méret 0x0x0 mm
    • Nyelv angol
    • 0

    Kategóriák

    Hosszú leírás:

    Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. Pearce and Robinson’s Strategic Management, retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 8th edition will continue its strategic alliance with Business Week, which will be seen in cases, illustration capsules, and woven into the text. The text and cases will include numerous Business Week short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

    Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. Pearce and Robinson’s Strategic Management, retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 8th edition will continue its strategic alliance with Business Week, which will be seen in cases, illustration capsules, and woven into the text. The text and cases will include numerous Business Week short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

    Több

    Tartalomjegyzék:

    Part One: Overview of Strategic Management

    Chapter 1:Strategic Management

    Part 2:Strategy Formulation

    Chapter 2:Defining the Company's Mission and Social Responsibility

    Chapter 3: The External Environment

    Chapter 4: The Global Environment: Strategic Considerations for Multinational Firms

    Chapter 5: Internal Analysis

    Chapter 6: Formulating Long-term Objectives and Grand Strategies

    Chapter 7: Strategic Analysis and Choice in Single or Dominant-Product Businesses:Building Sustainable Competitive Advantages

    Chapter 8: Strategic Analysis and Choice in the Multibusiness Company:Rationalizing Diversification and Building Shareholder Value

    Part 3:Strategy Implementation

    Chapter 9: Implementing Strategy Through Short-Term Objectives, Functional Tactics, Reward System and Employee Empowerment

    Chapter 10: Implementing Strategy: Structure, Leadership and Culture

    Chapter 11: Strategic Control and Continuous Improvement

    Több

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