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  • Strategic Management

    Strategic Management by Pearce, John; Robinson, Richard;

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 38.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        17 603 Ft (16 765 Ft + 5% VAT)
      • Discount 10% (cc. 1 760 Ft off)
      • Discounted price 15 843 Ft (15 089 Ft + 5% VAT)

    17 603 Ft

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    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Edition number 8
    • Publisher McGraw-Hill Education
    • Date of Publication 16 August 2002

    • ISBN 9780071198684
    • Binding Paperback
    • No. of pages pages
    • Size 0x0x0 mm
    • Language English
    • 0

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    Long description:

    Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. Pearce and Robinson’s Strategic Management, retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 8th edition will continue its strategic alliance with Business Week, which will be seen in cases, illustration capsules, and woven into the text. The text and cases will include numerous Business Week short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

    Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. Pearce and Robinson’s Strategic Management, retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 8th edition will continue its strategic alliance with Business Week, which will be seen in cases, illustration capsules, and woven into the text. The text and cases will include numerous Business Week short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

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    Table of Contents:

    Part One: Overview of Strategic Management

    Chapter 1:Strategic Management

    Part 2:Strategy Formulation

    Chapter 2:Defining the Company's Mission and Social Responsibility

    Chapter 3: The External Environment

    Chapter 4: The Global Environment: Strategic Considerations for Multinational Firms

    Chapter 5: Internal Analysis

    Chapter 6: Formulating Long-term Objectives and Grand Strategies

    Chapter 7: Strategic Analysis and Choice in Single or Dominant-Product Businesses:Building Sustainable Competitive Advantages

    Chapter 8: Strategic Analysis and Choice in the Multibusiness Company:Rationalizing Diversification and Building Shareholder Value

    Part 3:Strategy Implementation

    Chapter 9: Implementing Strategy Through Short-Term Objectives, Functional Tactics, Reward System and Employee Empowerment

    Chapter 10: Implementing Strategy: Structure, Leadership and Culture

    Chapter 11: Strategic Control and Continuous Improvement

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